Pancake for AI startups: Find COOs posting a job your product already does.

Pancake reads threads on manual data entry, Kofax in hiring ads and your rival’s fans. Every lead brings a reason to pilot.

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Example prompts

HiringOur AI processes purchase orders. Find US distributors hiring order entry specialists. Play it in the demo.
KeywordFind claims leaders at US insurers posting about AI pilots. Our product reads claim files. Play it in the demo.
CompetitorWe replace Scanlith’s document capture. Find US ops leaders who engage with Scanlith’s posts. Play it in the demo.

Find the team doing it by hand.

Use in Claude / Codex

ParselaneOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“manual order entry”“PO processing”Set upNo keywords are in your brain yet.“AI in claims”“claims backlog”+1 moreSet upNo keywords are in your brain yet.“manual data entry”“document processing”

CompetitorSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.Scanlith SystemsFormcrest

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Leland Draycott

Own brandParselane pageZainab Mirza

Company signals

HiringSet upNo hiring roles were collected for this signal.Order entry specialistOrder processing clerkSet upNo hiring roles were collected for this signal.Claims processorClaims examinerSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.Prophet 21NetSuiteSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.KofaxUiPath

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Our AI processes purchase orders. Find US distributors hiring order entry specialists.

Checking signal settingsDone

I’ll watch order entry job posts at US distributors and find who runs operations.

Recommended next moveApproved

Signal settings

Order entry specialist · Order processing clerk
“manual order entry” · “PO processing”
Prophet 21 · NetSuite, named in job posts

Approve changeSaved. First leads arrive tomorrow morning.

Find claims leaders at US insurers posting about AI pilots. Our product reads claim files.

Checking signal settingsDone

I’ll watch posts about AI in claims and keep claims leaders at US insurers.

Recommended next moveApproved

Signal settings

“AI in claims” · “claims backlog” · “AI pilot”
Claims processor · Claims examiner
Leland Draycott

Approve changeSaved. First leads arrive tomorrow morning.

We replace Scanlith’s document capture. Find US ops leaders who engage with Scanlith’s posts.

Checking signal settingsDone

I’ll watch Scanlith’s company page and keep ops leaders who react or comment.

Recommended next moveApproved

Signal settings

Scanlith Systems · Formcrest
Kofax · UiPath, named in job posts
“manual data entry” · “document processing”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

DADamilare AdesanmiCOO @ Bramlett SupplyHiring2 order entry roles openApproveAdd to campaign

CBConsuelo BarrientosVP Operations @ KitteringHiringOrder clerk role openApprove

RNRussell NakagawaOperations Director @ HallockKeywordPosted on manual entryApprove

TWTerrell WoffordCFO @ Oakum SupplyStackProphet 21 in job postsApprove

LGLatrice GaskinsPresident @ Farrier SupplyStackNetSuite in job postsApprove

MIMadhuri IyerVP Claims @ Grayhaven MutualKeywordPosted on AI pilotsApproveAdd to campaign

JPJonas PelletierClaims Director @ NorthmereKeywordClaims backlog postApprove

HSHye-jin SeoCOO @ Juneberry InsuranceHiringClaims examiner roleApprove

SCSiobhan CarvellHead of Claims @ StillbrookInfluencerLiked a Draycott postApprove

EMEfraín MontalvoClaims Manager @ OtterbayHiringClaims processor rolesApprove

MEMarta EngebretsenVP Operations @ LorwickCompetitorCommented on a postApproveAdd to campaign

RWReggie WhitsettCOO @ Wickersham FoodsCompetitorLiked a Scanlith postApprove

DADuncan ArbuthnotVP Finance @ TellicoStackKofax in job postsApprove

LBLatoya BrisbinAutomation Lead @ QuarrowStackUiPath in job postsApprove

PWPaulina WróbelController @ Fenmore PaperKeywordPosted on data entryApprove

Bad leads (1)

DADamilare AdesanmiCOO @ Bramlett Supply

HiringConfidence 90%

MIMadhuri IyerVP Claims @ Grayhaven Mutual

KeywordConfidence 88%

MEMarta EngebretsenVP Operations @ Lorwick

CompetitorConfidence 85%

CompanySeniority

Bramlett SupplyGrayhaven MutualLorwick

C-levelVPVP

CountryLinkedInUnited StatesProfile ↗

Hiring

Bramlett Supply is a 180-person US industrial distributor with two order entry roles open. Damilare is the COO and runs operations.

Keyword

Grayhaven Mutual is a 900-person US property insurer. Madhuri leads claims and posted this week about running an AI pilot.

Competitor

Lorwick is a 300-person US freight company. Marta runs operations and commented on a Scanlith Systems post about document capture.

Qualified as a leadBramlett Supply is a 180-person US industrial distributor with two order entry roles open. Damilare is the COO and runs operations.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadGrayhaven Mutual is a 900-person US property insurer. Madhuri leads claims and posted this week about running an AI pilot.

Qualified as a leadLorwick is a 300-person US freight company. Marta runs operations and commented on a Scanlith Systems post about document capture.

Commented on a postCompetitor · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

DADamilare AdesanmiMIMadhuri IyerMEMarta EngebretsenInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Damilare, I work on software that reads purchase orders in whatever format they arrive. How do orders get into your system today?

Hi Madhuri, I read your post about running an AI pilot in claims at Grayhaven. Which part of the claim file did you start with?

Hi Marta, I saw your comment on Scanlith’s post about document capture. Which documents still get keyed in by hand on your side?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Parselane

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Damilare Adesanmi — COO, Bramlett SupplyHiring

Madhuri Iyer — VP Claims, Grayhaven MutualKeyword

Marta Engebretsen — VP Operations, LorwickCompetitor

ApproveRejectApproved

Consuelo Barrientos — VP Operations, KitteringHiring

Jonas Pelletier — Claims Director, NorthmereKeyword

Reggie Whitsett — COO, Wickersham FoodsCompetitor

ApproveReject

Russell Nakagawa — Operations Director, HallockKeyword

Hye-jin Seo — COO, Juneberry InsuranceHiring

Duncan Arbuthnot — VP Finance, TellicoTech stack

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Busywork has a job title.

Pancake watches six buying signals. These four matter most to AI founders.

Hiring

Teams hiring for manual work

Pancake reads job posts for the manual roles your product covers, then finds the leader who owns that team.

Watching

Order entry clerk
Claims processor
+2 more

Keyword

Leaders piloting AI in public

Claims, ops and finance people who post about pilots and backlogs become your leads.

Watching

“AI pilot”
“manual data entry”
“claims backlog”

Competitor

The vendor you replace

Pancake keeps the ops leaders who comment on or like the incumbent vendor’s company posts.

Watching

Scanlith Systems
Formcrest

Stack

Legacy tools in job posts

Pancake finds companies whose job posts still ask for the capture and automation tools you replace.

Watching

Kofax
UiPath
ABBYY

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Damilare Adesanmi to your campaign?

Campaign: Active
Sends as: Zainab Mirza — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/zainab

CancelAdd to campaign

Damilare Adesanmi added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions AI founders ask.

Buyers are wary of AI claims. What do messages say?

They start from the lead’s own post or comment when there is one. The rest comes from your Brain, so put hard proof there, like accuracy on real files.

Can it find teams piloting a rival AI tool?

Not directly. Pancake can’t see who runs a pilot. It finds people who engage with a rival’s posts, so add the rival as a competitor in your Brain.

Should I target the budget holder or the evaluator?

Both. Add each as a persona in your Brain, and Pancake checks every lead against them.

Can it find companies with a fresh AI budget?

No. There is no funding or budget signal. Pancake finds teams hiring for manual work and leaders posting about AI pilots.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Busywork is still hiring.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for AI startups: Find COOs posting a job your product already does.

Find the team doing it by hand.

Busywork has a job title.

Teams hiring for manual work

Leaders piloting AI in public

The vendor you replace

Legacy tools in job posts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions AI founders ask.

Pancake for teams like yours.

Busywork is still hiring.

Simple, transparent pricing