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Pancake for web design agencies: Find marketing heads scoping a website redesign.

Pancake scans LinkedIn posts and web design job posts, then names who owns the site. Win the rebuild before it goes in-house.

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Example prompts

Their next site, your first message.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

A web hire means a site project.

Pancake watches six buying signals. These four matter most to web studios.

Hiring

Companies hiring for the site

A company hiring a Webflow developer is investing in its site, and Pancake finds who runs it.

Watching

  • Webflow developer
  • Web designer
  • +2 more
Keyword

Posts about a new website

Pancake reads posts about redesigns and migrations, and keeps the founders and marketers in the thread.

Watching

  • “website redesign”
  • “new website”
  • +1 more
Stack

The CMS in their job posts

Pancake finds companies whose job posts name a site builder, from Webflow to WordPress.

Watching

  • Webflow
  • Framer
  • WordPress
Competitor

Engaged with rival studios

When a marketer comments on a rival studio’s launch post, Pancake brings them to you.

Watching

  • Pixelmoor Studio
  • Halftone Web Co

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions web studios ask.

Can you find companies still on Wix or Squarespace?

No. Stack sees only tools named in job posts, and small shops rarely post jobs.

We build in Framer. Is this only for Webflow studios?

No. Add Framer as a Stack tool and as a keyword, and Pancake looks for it in job posts and LinkedIn posts instead.

Won’t a company hiring a Webflow developer build in-house?

Some will. The post still shows the site is a priority now. Pitch the build while they hire, or support for the new developer.

I white-label for other agencies. Can it find them?

Yes. Name agencies as your buyers in your Brain, and Pancake keeps the agency staff it would otherwise drop.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Own their site for good.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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3-day free trial