Pancake for MSPs: Find office managers about to hire in-house IT.

Pancake reads Intune job posts, cyber insurance posts and rival MSPs’ pages. Your proposal arrives before their offer letter.

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Example prompts

HiringWe’re a managed IT provider. Find US companies with 30 to 200 staff hiring an IT manager. Play it in the demo.
StackWe manage Microsoft 365. Find US firms with 50 to 250 staff whose job posts name Intune. Play it in the demo.
KeywordFind US ops and finance leads posting about cyber insurance. We close the gaps insurers flag. Play it in the demo.

Meet the ops lead before the IT hire.

Use in Claude / Codex

Cobbold ITOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“IT outage”“new office”Set upNo keywords are in your brain yet.“Microsoft 365 migration”Set upNo keywords are in your brain yet.“cyber insurance renewal”“phishing attempt”+1 more

CompetitorSet upNo competitors are in your brain yet.Patchbay ITSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.Patchbay ITBluecairn IT

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Bettina Harcourt

Own brandCobbold IT pageNolan Cobbold

Company signals

HiringSet upNo hiring roles were collected for this signal.IT managerIT support technician+1 moreSet upNo hiring roles were collected for this signal.Help desk analystIT support technicianSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.Microsoft 365IntuneSet upNo technologies were collected for this signal.IntuneEntra ID+1 moreSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We’re a managed IT provider. Find US companies with 30 to 200 staff hiring an IT manager.

Checking signal settingsDone

I’ll watch job posts for IT roles at US firms that size and skip other IT providers.

Recommended next moveApproved

Signal settings

IT manager · IT support technician · Systems administrator
Microsoft 365 · Intune, named in job posts
“IT outage” · “new office”
Patchbay IT

Approve changeSaved. First leads arrive tomorrow morning.

We manage Microsoft 365. Find US firms with 50 to 250 staff whose job posts name Intune.

Checking signal settingsDone

I’ll watch job posts at US firms that size for Intune, Entra ID or Microsoft 365.

Recommended next moveApproved

Signal settings

Intune · Entra ID · Microsoft 365, named in job posts
Help desk analyst · IT support technician
“Microsoft 365 migration”

Approve changeSaved. First leads arrive tomorrow morning.

Find US ops and finance leads posting about cyber insurance. We close the gaps insurers flag.

Checking signal settingsDone

I’ll watch posts about cyber insurance, phishing and MFA from ops and finance leaders.

Recommended next moveApproved

Signal settings

“cyber insurance renewal” · “phishing attempt” · “MFA rollout”
Bettina Harcourt
Patchbay IT · Bluecairn IT

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

GVGloria VenkatesanCOO @ Oxbury FreightHiringIT manager role openApproveAdd to campaign

FKFintan KilgallenOffice Manager @ Varga & LoweHiringSysadmin role openApprove

RORuthanne ObregonController @ Stanwick SupplyStackM365 in job postsApprove

TLTavita LeiatauaVP Operations @ MarshgateKeywordPosted on an IT outageApprove

EOEzinne ObasiOps Director @ TolliverCompetitorLiked a Patchbay postApprove

TGTeodoro GalvanIT Manager @ Wetherby FoodsStackIntune in job postsApproveAdd to campaign

SHShirin HassanpourOps Director @ PellinghamStackEntra ID in job postsApprove

CACorwin AlderseyCOO @ Sunderby DentalHiringHelp desk analyst roleApprove

LTLinh TruongOffice Manager @ Loxley LawHiringIT support tech roleApprove

JWJerrell WhitmoreVP Operations @ Dunstan TitleKeywordM365 migration postApprove

MDMaureen DunmoreCFO @ Sandhill CivilKeywordCyber insurance postApproveAdd to campaign

MZMarcelo ZubiagaCOO @ Hartsell & VossKeywordPosted on phishingApprove

BTBeverly TsukamotoOps Director @ PikeridgeInfluencerLiked a Harcourt postApprove

SOSolomon OyewolePractice Manager @ AldwickCompetitorLiked a Bluecairn postApprove

KMKeziah MontgomeryController @ GarrowbyKeywordPosted on MFA rolloutApprove

Bad leads (1)

GVGloria VenkatesanCOO @ Oxbury Freight

HiringConfidence 90%

TGTeodoro GalvanIT Manager @ Wetherby Foods

StackConfidence 87%

MDMaureen DunmoreCFO @ Sandhill Civil

KeywordConfidence 84%

CompanySeniority

Oxbury FreightWetherby FoodsSandhill Civil

C-levelManagerC-level

CountryLinkedInUnited StatesProfile ↗

Hiring

Oxbury Freight, a 90-person US freight broker, has an IT manager role open. Gloria runs operations as COO.

Stack

Wetherby Foods, a 180-person US food manufacturer, is hiring for Intune skills. Teodoro is its IT manager.

Keyword

Sandhill Civil is a 110-person US engineering firm. Maureen, its CFO, posted about the firm’s cyber insurance renewal.

Qualified as a leadOxbury Freight, a 90-person US freight broker, has an IT manager role open. Gloria runs operations as COO.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadWetherby Foods, a 180-person US food manufacturer, is hiring for Intune skills. Teodoro is its IT manager.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadSandhill Civil is a 110-person US engineering firm. Maureen, its CFO, posted about the firm’s cyber insurance renewal.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

GVGloria VenkatesanTGTeodoro GalvanMDMaureen DunmoreInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Gloria, thanks for connecting. I run managed IT, mostly help desk and after-hours cover. How does your team handle IT today?

Hi Teodoro, glad to be connected. We manage devices and user accounts alongside in-house IT. What takes up most of your week right now?

Hi Maureen, I read your post about Sandhill Civil’s cyber insurance renewal. Which question on the form was hardest to answer?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Cobbold IT

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Gloria Venkatesan — COO, Oxbury FreightHiring

Teodoro Galvan — IT Manager, Wetherby FoodsTech stack

Maureen Dunmore — CFO, Sandhill CivilKeyword

ApproveRejectApproved

Fintan Kilgallen — Office Manager, Varga & LoweHiring

Shirin Hassanpour — Ops Director, PellinghamTech stack

Marcelo Zubiaga — COO, Hartsell & VossKeyword

ApproveReject

Ruthanne Obregon — Controller, Stanwick SupplyTech stack

Corwin Aldersey — COO, Sunderby DentalHiring

Beverly Tsukamoto — Ops Director, PikeridgeInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Small IT teams hire in the open.

Pancake watches six buying signals. These four matter most to MSP owners.

Hiring

Companies hiring IT help

Pancake reads job posts for help desk and IT manager roles, then finds who runs operations there.

Watching

IT manager
Help desk analyst
Systems administrator
+2 more

Stack

The tools you already manage

Pancake finds companies whose job posts name Intune, Entra ID or any other tool you support.

Watching

Intune
Entra ID
Microsoft 365
+2 more

Keyword

When the network goes down

Pancake finds COOs and office managers who post about downtime, phishing or a cyber insurance renewal.

Watching

“IT outage”
“phishing”
“cyber insurance”
“new office”

Competitor

Rival MSPs’ readers

Ops leads who like or comment on a rival MSP’s posts show up with that post attached.

Watching

Patchbay IT
Bluecairn IT

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Gloria Venkatesan to your campaign?

Campaign: Active
Sends as: Nolan Cobbold — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/nolan

CancelAdd to campaign

Gloria Venkatesan added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions MSP owners ask.

Most of my clients are 10-person offices. Will Pancake find them?

Some. The smallest offices are thin on LinkedIn, so firms of 30 people or more show up more often.

Can I keep leads inside my service area?

Yes, with a trade-off. Leads are sourced across the US, then checked against the area named in your Brain. A single metro means fewer leads each morning.

MSPs post help desk jobs too. Will I get my rivals?

Rarely. Each company is checked against your ICP, and other IT providers fail that check. Reject any that slip through and the Brain learns.

Can Pancake scan a company’s network or domain?

No. Stack reads the tools named in job posts. Pancake never touches a network, a domain or a device.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Back up their IT team.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for MSPs: Find office managers about to hire in-house IT.

Meet the ops lead before the IT hire.

Small IT teams hire in the open.

Companies hiring IT help

The tools you already manage

When the network goes down

Rival MSPs’ readers

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions MSP owners ask.

Pancake for teams like yours.

Back up their IT team.

Simple, transparent pricing