Pancake for healthtech startups: Find revenue cycle VPs adding prior auth staff.

Pancake reads hospital job posts naming Epic, prior auth openings and health leaders’ posts. You reach the budget holder.

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Example prompts

StackOur scheduling tool plugs into Epic. Find US hospitals whose job posts name it. Play it in the demo.
HiringWe automate prior auth. Find US specialty clinic groups hiring prior auth specialists. Play it in the demo.
KeywordOur shift app fills caregiver gaps. Find US senior-living leaders posting about staffing. Play it in the demo.

Find who buys inside the hospital.

Use in Claude / Codex

WardwiseOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“patient no-shows”“appointment backlog”Set upNo keywords are in your brain yet.“prior authorization”“claim denials”Set upNo keywords are in your brain yet.“caregiver shortage”“staff turnover”

CompetitorSet upNo competitors are in your brain yet.Queuemark HealthSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Winslow Tregear

Own brandWardwise pageTemitope Oyinlola

Company signals

HiringSet upNo hiring roles were collected for this signal.Medical schedulerPatient access specialistSet upNo hiring roles were collected for this signal.Prior auth specialistAuthorization coordinatorSet upNo hiring roles were collected for this signal.CaregiverCertified nursing assistant

StackSet upNo technologies were collected for this signal.EpicEpic CadenceSet upNo technologies were collected for this signal.athenahealthModMedSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Our scheduling tool plugs into Epic. Find US hospitals whose job posts name it.

Checking signal settingsDone

I’ll watch hospital job posts that name Epic and find who runs patient access.

Recommended next moveApproved

Signal settings

Epic · Epic Cadence, named in job posts
Medical scheduler · Patient access specialist
“patient no-shows” · “appointment backlog”
Queuemark Health

Approve changeSaved. First leads arrive tomorrow morning.

We automate prior auth. Find US specialty clinic groups hiring prior auth specialists.

Checking signal settingsDone

I’ll watch prior auth job posts at US specialty groups and find who runs revenue cycle.

Recommended next moveApproved

Signal settings

Prior auth specialist · Authorization coordinator
“prior authorization” · “claim denials”
athenahealth · ModMed, named in job posts

Approve changeSaved. First leads arrive tomorrow morning.

Our shift app fills caregiver gaps. Find US senior-living leaders posting about staffing.

Checking signal settingsDone

I’ll watch posts from senior-living leaders about caregiver staffing and turnover.

Recommended next moveApproved

Signal settings

“caregiver shortage” · “staff turnover”
Caregiver · Certified nursing assistant
Winslow Tregear

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

LSLoretta SzczepanskiVP Patient Access @ Ivers HealthStackCadence in job postsApproveAdd to campaign

CMCornelius MabryCIO @ Tessmer RegionalStackEpic in job postsApprove

NDNoreen DonnellanCOO @ Wilmarth HealthHiringMedical scheduler roleApprove

JWJun WatanabeOps Director @ Sutterby HealthKeywordPosted about no-showsApprove

ABAdrienne BoudreauxCMIO @ Ruddock HealthCompetitorLiked a Queuemark postApprove

RORosalyn ObermeyerVP Revenue Cycle @ Alcott OrthoHiring2 prior auth roles openApproveAdd to campaign

ARAnselmo RutkowskiAdministrator @ Averill GIHiringAuth coordinator roleApprove

MOMirabel OnwudiweCFO @ Linwood DermStackModMed in job postsApprove

JBJulius BeresfordCOO @ Brayfield HeartKeywordPosted about denialsApprove

RTRhiannon TateRCM Lead @ Corrado OncologyKeywordPosted on prior authApprove

IHIngrid HauglandVP Operations @ Stillhollow LivingKeywordPosted about staffingApproveAdd to campaign

KOKwame Osei-BonsuCOO @ Quailridge LivingHiring4 caregiver roles openApprove

DVDeepa VenugopalVP Clinical Ops @ Vessey LivingInfluencerLiked a Tregear postApprove

KMKhalid MansooriCEO @ Parrish CareKeywordPosted on turnoverApprove

CGCordelia GrummondVP People @ Caldicott SeniorHiringCNA roles openApprove

Bad leads (1)

LSLoretta SzczepanskiVP Patient Access @ Ivers Health

StackConfidence 89%

RORosalyn ObermeyerVP Revenue Cycle @ Alcott Ortho

HiringConfidence 92%

IHIngrid HauglandVP Operations @ Stillhollow Living

KeywordConfidence 87%

CompanySeniority

Ivers HealthAlcott OrthoStillhollow Living

VPVPVP

CountryLinkedInUnited StatesProfile ↗

Stack

Ivers Health is a 3,800-person US health system. Its scheduler job posts name Epic Cadence, and Loretta runs patient access.

Hiring

Alcott Ortho is a 260-person US orthopedic group with two prior auth roles open. Rosalyn runs the revenue cycle and owns those hires.

Keyword

Stillhollow Living is a 900-person US senior-living operator. Ingrid runs operations and posted about caregiver shortages this week.

Qualified as a leadIvers Health is a 3,800-person US health system. Its scheduler job posts name Epic Cadence, and Loretta runs patient access.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadAlcott Ortho is a 260-person US orthopedic group with two prior auth roles open. Rosalyn runs the revenue cycle and owns those hires.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadStillhollow Living is a 900-person US senior-living operator. Ingrid runs operations and posted about caregiver shortages this week.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

LSLoretta SzczepanskiRORosalyn ObermeyerIHIngrid HauglandInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Loretta, appreciate the connect. I work on patient scheduling software. What happens to a slot when a patient cancels the day before?

Hi Rosalyn, glad to connect. We build software that automates prior authorizations. How long does a typical auth take to come back?

Hi Ingrid, I read your post about caregiver shortages at Stillhollow Living. How are open shifts getting filled right now?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Wardwise

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Loretta Szczepanski — VP Patient Access, Ivers HealthTech stack

Rosalyn Obermeyer — VP Revenue Cycle, Alcott OrthoHiring

Ingrid Haugland — VP Operations, Stillhollow LivingKeyword

ApproveRejectApproved

Cornelius Mabry — CIO, Tessmer RegionalTech stack

Anselmo Rutkowski — Administrator, Averill GIHiring

Kwame Osei-Bonsu — COO, Quailridge LivingHiring

ApproveReject

Noreen Donnellan — COO, Wilmarth HealthHiring

Mirabel Onwudiwe — CFO, Linwood DermTech stack

Deepa Venugopal — VP Clinical Ops, Vessey LivingInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Hospitals signal the gaps you fill.

Pancake watches six buying signals. These four matter most to healthtech founders.

Stack

EHRs named in job posts

Pancake finds hospitals and clinics whose job posts name the EHR your product plugs into.

Watching

Epic
Cerner
athenahealth
+3 more

Hiring

Clinics hiring admin roles

Scheduler, coder and prior auth job posts lead Pancake to the clinic, never to a staffing agency.

Watching

Medical scheduler
Prior auth specialist
+3 more

Keyword

Leaders posting about no-shows

Operations and nursing leaders arrive with the post that flagged them.

Watching

“patient no-shows”
“prior authorization”
+2 more

Influencer

Voices health leaders follow

Pancake keeps the operations and IT leaders who engage with health-system voices.

Watching

Winslow Tregear
Imogen Faircloth
+2 more

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Loretta Szczepanski to your campaign?

Campaign: Active
Sends as: Temitope Oyinlola — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/temitope

CancelAdd to campaign

Loretta Szczepanski added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions healthtech founders ask.

Does Pancake touch patient data?

No. Pancake never sees patient records. It works from what health leaders post on LinkedIn and the roles their teams open.

Can it find single-doctor practices?

Rarely. Solo practices are thin on LinkedIn. Hospitals, clinic groups and senior-living operators show up far more often.

Will it reach clinicians who can’t buy?

Not if you name your buyers. Put roles like CIO or VP Patient Access in your Brain, and Pancake judges every lead against them. Your rejections sharpen it.

Can it map a hospital’s whole buying committee?

No. When a hospital matches on Hiring or Stack, Pancake brings the one or two people who best fit your buyer roles. LinkedIn signals bring whoever posted or engaged.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Reach the hospital buyer.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for healthtech startups: Find revenue cycle VPs adding prior auth staff.

Find who buys inside the hospital.

Hospitals signal the gaps you fill.

EHRs named in job posts

Clinics hiring admin roles

Leaders posting about no-shows

Voices health leaders follow

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions healthtech founders ask.

Pancake for teams like yours.

Reach the hospital buyer.

Simple, transparent pricing