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Pancake for event agencies: Find HR leaders planning the next company offsite.

Pancake reads event job openings and who likes rival agencies’ posts. The chief of staff hears from you first.

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Example prompts

Find who owns the next event.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Nobody keeps an offsite quiet.

Pancake watches six buying signals. These four matter most to event agencies.

Keyword

Offsite posts, before and after

Planning posts and recaps both count, since a team that ran one offsite usually plans another.

Watching

  • “offsite”
  • “sales kickoff”
  • “team retreat”
  • +2 more
Hiring

Teams hiring event roles

Pancake watches job posts for event and field marketing roles and names the lead to pitch.

Watching

  • Event manager
  • Field marketer
  • Events coordinator
  • +1 more
Competitor

Fans of rival event agencies

A head of People or marketing who engages with a rival agency’s post becomes your lead.

Watching

  • Gatherfield Co
  • Tallpine Offsites
Stack

Event platforms in job posts

Pancake spots Cvent, Bizzabo or Splash in job posts, then finds who runs events there.

Watching

  • Cvent
  • Bizzabo
  • Splash

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions event agencies ask.

Can I keep leads in my city or state?

Yes, with a trade-off. Leads are sourced across the US, then checked against the region named in your Brain. A narrower region means fewer leads each morning.

Do you find weddings or private clients?

No. Pancake finds people at companies on LinkedIn, not consumers. Aim it at corporate events.

Can it find companies with an offsite on the calendar?

Only when someone posts about it. Pancake can’t see calendars or event budgets.

Should I pitch People or marketing?

Both, for different events. Heads of People and chiefs of staff own offsites. Field marketers own summits and roadshows.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Plan their sales kickoff.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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