Pancake for logistics tech startups: Find 3PL ops leaders short on dispatchers.

Pancake scans job posts that name your TMS or WMS, and LinkedIn posts about peak season. You get there before the rush.

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Example prompts

HiringOur routing tool cuts dispatch work. Find US 3PLs hiring dispatchers or load planners. Play it in the demo.
KeywordOur tool cuts late deliveries. Find US heads of logistics posting about peak season. Play it in the demo.
StackOur slotting tool works with Manhattan WMS. Find US distributors whose job posts name it. Play it in the demo.

Peak season starts in the job posts.

Use in Claude / Codex

LanewrightOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“empty miles”“dispatch workload”Set upNo keywords are in your brain yet.“peak season”“on-time delivery”Set upNo keywords are in your brain yet.“warehouse automation”“mis-picks”

CompetitorSet upNo competitors are in your brain yet.Haulbridge TMSSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Ignatius Wray

Own brandLanewright pageGunnar Thorsby

Company signals

HiringSet upNo hiring roles were collected for this signal.DispatcherLoad planner+1 moreSet upNo hiring roles were collected for this signal.Transportation managerLogistics coordinatorSet upNo hiring roles were collected for this signal.Warehouse operations managerInventory control manager

StackSet upNo technologies were collected for this signal.SamsaraMcLeodSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.Manhattan WMSManhattan SCALE

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Our routing tool cuts dispatch work. Find US 3PLs hiring dispatchers or load planners.

Checking signal settingsDone

I’ll watch dispatch job posts at US 3PLs and find the ops leader who owns the team.

Recommended next moveApproved

Signal settings

Dispatcher · Load planner · Transportation planner
Samsara · McLeod, named in job posts
“empty miles” · “dispatch workload”
Haulbridge TMS

Approve changeSaved. First leads arrive tomorrow morning.

Our tool cuts late deliveries. Find US heads of logistics posting about peak season.

Checking signal settingsDone

I’ll watch US logistics leaders’ posts about peak season and late deliveries.

Recommended next moveApproved

Signal settings

“peak season” · “on-time delivery”
Ignatius Wray
Transportation manager · Logistics coordinator

Approve changeSaved. First leads arrive tomorrow morning.

Our slotting tool works with Manhattan WMS. Find US distributors whose job posts name it.

Checking signal settingsDone

I’ll watch job posts that name Manhattan WMS and find who runs the warehouses.

Recommended next moveApproved

Signal settings

Manhattan WMS · Manhattan SCALE, named in job posts
Warehouse operations manager · Inventory control manager
“warehouse automation” · “mis-picks”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

RDRay DelgadilloVP Operations @ Tolan LogisticsHiring3 dispatcher roles openApproveAdd to campaign

SPShanelle PickensDispatch Manager @ Kimber HaulHiringLoad planner role openApprove

TMTrent MazurekCOO @ Stellwagen CarriersStackMcLeod in job postsApprove

EAElvira ArambulaHead of Linehaul @ Brackman LTLKeywordPosted on empty milesApprove

EHEarl HaskinsBranch Manager @ Garvey 3PLCompetitorLiked a Haulbridge postApprove

KVKiara VandiverHead of Logistics @ CragmoorKeywordPosted on peak seasonApproveAdd to campaign

WPWade PrunedaVP Supply Chain @ Ferrin HomeKeywordPosted about delaysApprove

LFLatisha FairleyFulfillment Lead @ Haverly TeaInfluencerLiked a Wray postApprove

HSHamza SiddiquiLogistics Manager @ DeckleHiringTransport manager roleApprove

CBCarla BuonocoreCOO @ Barkwell Pet CoKeywordPosted about peak prepApprove

MYMin-jun YeomVP Distribution @ Corliss SupplyStackManhattan in job postsApproveAdd to campaign

TRTeodora RaduDC Manager @ Halsted PartsStackSCALE in job postsApprove

DHDuane HovlandWarehouse Manager @ Ilex FoodsHiringWarehouse ops roleApprove

CMClayton MercadoVP Operations @ Ormsby PaperKeywordPosted about mis-picksApprove

AOAraceli OchoaCOO @ Quimby GoodsHiringInventory control roleApprove

Bad leads (1)

RDRay DelgadilloVP Operations @ Tolan Logistics

HiringConfidence 90%

KVKiara VandiverHead of Logistics @ Cragmoor

KeywordConfidence 86%

MYMin-jun YeomVP Distribution @ Corliss Supply

StackConfidence 88%

CompanySeniority

Tolan LogisticsCragmoorCorliss Supply

VPHeadVP

CountryLinkedInUnited StatesProfile ↗

Hiring

Tolan Logistics is a 400-person 3PL in Memphis with three dispatcher roles open. Ray runs operations and owns the dispatch team.

Keyword

Cragmoor is a 350-person US outdoor gear brand. Kiara leads logistics and posted about peak season prep this week.

Stack

Corliss Supply is a 1,200-person US distributor. Its warehouse job posts name Manhattan WMS, and Min-jun runs distribution.

Qualified as a leadTolan Logistics is a 400-person 3PL in Memphis with three dispatcher roles open. Ray runs operations and owns the dispatch team.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadCragmoor is a 350-person US outdoor gear brand. Kiara leads logistics and posted about peak season prep this week.

Qualified as a leadCorliss Supply is a 1,200-person US distributor. Its warehouse job posts name Manhattan WMS, and Min-jun runs distribution.

No engagement signals yet — this lead was sourced via Stack.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

RDRay DelgadilloKVKiara VandiverMYMin-jun YeomInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Ray, great to be connected. I work on routing software that builds the day’s dispatch plan. How many trucks does your team plan on a typical day?

Hi Kiara, you posted about peak season prep at Cragmoor. What’s the one thing you’re changing from last year?

Hi Min-jun, nice to be connected. We build slotting software that shortens pick paths. How often do you re-slot your warehouses?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Lanewright

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Ray Delgadillo — VP Operations, Tolan LogisticsHiring

Kiara Vandiver — Head of Logistics, CragmoorKeyword

Min-jun Yeom — VP Distribution, Corliss SupplyTech stack

ApproveRejectApproved

Shanelle Pickens — Dispatch Manager, Kimber HaulHiring

Wade Pruneda — VP Supply Chain, Ferrin HomeKeyword

Teodora Radu — DC Manager, Halsted PartsTech stack

ApproveReject

Trent Mazurek — COO, Stellwagen CarriersTech stack

Latisha Fairley — Fulfillment Lead, Haverly TeaInfluencer

Duane Hovland — Warehouse Manager, Ilex FoodsHiring

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Every dispatch opening is a lead.

Pancake watches six buying signals. These four matter most to logistics founders.

Hiring

3PLs hiring dispatchers

When a carrier or 3PL posts a dispatch or planner job, Pancake finds who runs that team.

Watching

Dispatcher
Load planner
Transportation planner
+2 more

Stack

WMS and TMS in job posts

Job posts that ask for your WMS, TMS or telematics tool put the company on your list.

Watching

Manhattan WMS
SAP EWM
Samsara
McLeod

Competitor

Fans of the legacy TMS

Pancake finds ops leaders reacting to posts from the vendors your product replaces.

Watching

Haulbridge TMS
Cratewell Systems

Keyword

Ops leaders talking peak season

Pancake finds supply chain leaders posting about late loads, freight costs or peak prep.

Watching

“peak season”
“freight costs”
“on-time delivery”
+2 more

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Ray Delgadillo to your campaign?

Campaign: Active
Sends as: Gunnar Thorsby — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/gunnar

CancelAdd to campaign

Ray Delgadillo added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions logistics founders ask.

Our buyers rarely post on LinkedIn. Will it work?

Partly. Hiring and Stack read job posts, so a 3PL surfaces even if its leaders never post. Keyword and Competitor need people who engage.

Can it find small trucking fleets?

Rarely. Owner-operators are thin on LinkedIn. Fleets big enough to hire dispatchers and post jobs show up.

Do you track shipments or freight data?

No. Pancake sees who hires dispatchers and who posts about delivery. It never sees loads, lanes or shipments.

Is this only useful around peak season?

No. Hiring and Stack run all year. Peak season is one keyword, and you can swap keywords in your Brain any time.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Get in before peak.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for logistics tech startups: Find 3PL ops leaders short on dispatchers.

Peak season starts in the job posts.

Every dispatch opening is a lead.

3PLs hiring dispatchers

WMS and TMS in job posts

Fans of the legacy TMS

Ops leaders talking peak season

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions logistics founders ask.

Pancake for teams like yours.

Get in before peak.

Simple, transparent pricing