Pancake for video production companies: Find tech marketers teasing an upcoming product launch.

Pancake catches trade-show posts, video producer job posts and rival studios’ fans. Pitch the film before the shoot is booked.

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Example prompts

KeywordWe make explainer videos. Find product marketers at US robotics firms posting about a launch. Play it in the demo.
HiringFind US B2B tech companies hiring an in-house video producer. We’re the studio option. Play it in the demo.
InfluencerWe film tech brands. Find CMOs at US firms of 50 to 500 people engaging with B2B storytellers. Play it in the demo.

Find marketers with something to film.

Use in Claude / Codex

Halide FilmsOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“product launch”“launch video”+1 moreSet upNo keywords are in your brain yet.“customer story”“video series”Set upNo keywords are in your brain yet.“brand film”“B2B storytelling”

CompetitorSet upNo competitors are in your brain yet.Framewell StudiosSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.Matchcut Films

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Tess OrrMae Adeyemi+1 more

Own brandHalide Films pageEmmett Ferris

Company signals

HiringSet upNo hiring roles were collected for this signal.Product marketing managerSet upNo hiring roles were collected for this signal.Video producerMotion designer+1 moreSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.Premiere ProAfter Effects

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We make explainer videos. Find product marketers at US robotics firms posting about a launch.

Checking signal settingsDone

I’ll watch launch and trade show posts from marketers at US robotics firms.

Recommended next moveApproved

Signal settings

“product launch” · “launch video” · “trade show”
Product marketing manager
Framewell Studios

Approve changeSaved. First leads arrive tomorrow morning.

Find US B2B tech companies hiring an in-house video producer. We’re the studio option.

Checking signal settingsDone

I’ll find B2B tech employers with open video producer and motion designer roles.

Recommended next moveApproved

Signal settings

Video producer · Motion designer · Videographer
Premiere Pro · After Effects, named in job posts
“customer story” · “video series”

Approve changeSaved. First leads arrive tomorrow morning.

We film tech brands. Find CMOs at US firms of 50 to 500 people engaging with B2B storytellers.

Checking signal settingsDone

I’ll find tech CMOs who engage with B2B storytellers’ posts at firms that size.

Recommended next moveApproved

Signal settings

Tess Orr · Mae Adeyemi · Rosalie Blythe
“brand film” · “B2B storytelling”
Matchcut Films

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

DHDesmond HarroldHead of PMM @ ServotideKeywordPosted about a launchApproveAdd to campaign

KVKirsten VangCMO @ Gripwell RoboticsKeywordPosted on a trade showApprove

KBKarim BensaidVP Marketing @ AxlebrightHiringPMM role openApprove

NCNoelle CarringtonContent Lead @ TorquelaneKeywordPosted on launch videoApprove

NVNikhil VoraFounder & CEO @ PalletryCompetitorLiked a Framewell postApprove

GPGeorgia PellhamVP Marketing @ NorcasterHiringVideo producer roleApproveAdd to campaign

KOKojo OduroBrand Director @ GatewrightHiringMotion designer roleApprove

JSJulia StavridisHead of Content @ Wyncote DataStackPremiere in job postsApprove

VBVarun BhandarkarCMO @ Latchkey CloudKeywordPosted on a video seriesApprove

SKShauna KilbrideContent Lead @ SpurlaneHiringVideographer roleApprove

SLSoren LindahlCMO @ Ironhedge CloudInfluencerCommented on a postApproveAdd to campaign

LKLakshmi KesavanVP Marketing @ VantlowInfluencerLiked an Adeyemi postApprove

FOFelix OgunleyeCMO @ QuantbrookKeywordPosted on a brand filmApprove

BWBeth WasilewskiBrand Director @ KelpwaterCompetitorLiked a Matchcut postApprove

LFLuca FerrandiHead of Marketing @ WindlassInfluencerLiked an Orr postApprove

Bad leads (1)

DHDesmond HarroldHead of PMM @ Servotide

KeywordConfidence 88%

GPGeorgia PellhamVP Marketing @ Norcaster

HiringConfidence 91%

SLSoren LindahlCMO @ Ironhedge Cloud

InfluencerConfidence 85%

CompanySeniority

ServotideNorcasterIronhedge Cloud

HeadVPC-level

CountryLinkedInUnited StatesProfile ↗

Keyword

Servotide is an 80-person US robotics company. Desmond leads product marketing and posted this week about an upcoming launch.

Hiring

Norcaster is a 220-person US B2B software company with a video producer role open. Georgia runs marketing and owns that hire.

Influencer

Ironhedge Cloud is a 300-person US infrastructure software company. Soren is CMO and commented on a Tess Orr post about brand films.

Qualified as a leadServotide is an 80-person US robotics company. Desmond leads product marketing and posted this week about an upcoming launch.

Qualified as a leadNorcaster is a 220-person US B2B software company with a video producer role open. Georgia runs marketing and owns that hire.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadIronhedge Cloud is a 300-person US infrastructure software company. Soren is CMO and commented on a Tess Orr post about brand films.

Commented on a postInfluencer · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

DHDesmond HarroldGPGeorgia PellhamSLSoren LindahlInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Desmond, spotted your post about Servotide’s upcoming launch. How are you planning to show the product in action?

Hi Georgia, glad we’re connected. We make videos for B2B tech companies, and I watch far too many of everyone else’s. Which one has stuck with you lately?

Hi Soren, your comment on Tess Orr’s post about B2B brand films caught my eye. Do you think they work for infrastructure software?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Halide Films

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Desmond Harrold — Head of PMM, ServotideKeyword

Georgia Pellham — VP Marketing, NorcasterHiring

Soren Lindahl — CMO, Ironhedge CloudInfluencer

ApproveRejectApproved

Kirsten Vang — CMO, Gripwell RoboticsKeyword

Kojo Oduro — Brand Director, GatewrightHiring

Lakshmi Kesavan — VP Marketing, VantlowInfluencer

ApproveReject

Karim Bensaid — VP Marketing, AxlebrightHiring

Julia Stavridis — Head of Content, Wyncote DataTech stack

Felix Ogunleye — CMO, QuantbrookKeyword

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Launch posts come before the shoot.

Pancake watches six buying signals. These four matter most to video studios.

Keyword

Marketers with a launch coming

Pancake catches marketers posting about a launch, a trade show or a customer story.

Watching

“product launch”
“trade show”
“customer story”
+3 more

Hiring

Teams hiring video roles

A video producer or motion designer job post shows a team that needs more video than it makes.

Watching

Video producer
Videographer
Motion designer

Stack

Video tools in job posts

Pancake finds tech companies whose job posts name Premiere Pro, After Effects or Wistia.

Watching

Premiere Pro
After Effects
Wistia
Vidyard

Competitor

Marketers liking rival reels

Marketers who like or comment on another studio’s reel become leads, with the post attached.

Watching

Framewell Studios
Matchcut Films

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Desmond Harrold to your campaign?

Campaign: Active
Sends as: Emmett Ferris — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/emmett

CancelAdd to campaign

Desmond Harrold added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions video studios ask.

Can I send my showreel?

Not as an attachment. Messages stay under 500 characters, and a positive reply gets your booking link.

Can I target brands, not agencies?

Yes. Your Brain says who buys. Pancake skips people at agencies unless agencies are your buyers.

Can it find companies booked for a trade show?

Only when they post about it. Pancake reads LinkedIn posts and job posts, not exhibitor lists.

Does it work for photo and animation studios?

Yes. The signals are the same: launches, hiring and the tools named in job posts. Your Brain sets what you sell.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Film their launch.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for video production companies: Find tech marketers teasing an upcoming product launch.

Find marketers with something to film.

Launch posts come before the shoot.

Marketers with a launch coming

Teams hiring video roles

Video tools in job posts

Marketers liking rival reels

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions video studios ask.

Pancake for teams like yours.

Film their launch.

Simple, transparent pricing