Pancake for SaaS startups: Find buyers engaging with your competitors’ posts.

Pancake reads posts about the problem you solve, your rivals’ pages and job ads naming the tools you replace. Demos start warm.

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Example prompts

CompetitorFind heads of support at US companies with 50 to 500 people who engage with our rivals’ posts. Play it in the demo.
StackOur helpdesk replaces Zendesk. Find US companies with 50 to 500 people whose job posts name it. Play it in the demo.
KeywordWe sell customer onboarding software. Find US customer success leads posting about churn. Play it in the demo.

Start where your buyers already talk.

Use in Claude / Codex

NooklineOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“ticket backlog”“first response time”Set upNo keywords are in your brain yet.“helpdesk migration”Set upNo keywords are in your brain yet.“churn”“customer onboarding”+1 more

CompetitorSet upNo competitors are in your brain yet.TixwellTicketmoorSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Celestine ObuyaSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Ottilie Marchand

Own brandNookline pageFarida Oyebanji

Company signals

HiringSet upNo hiring roles were collected for this signal.Support operations analystSet upNo hiring roles were collected for this signal.Customer support specialistSupport team leadSet upNo hiring roles were collected for this signal.Implementation specialistOnboarding manager

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.ZendeskFreshdesk

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Find heads of support at US companies with 50 to 500 people who engage with our rivals’ posts.

Checking signal settingsDone

I’ll watch posts from your rivals’ company pages and keep heads of support.

Recommended next moveApproved

Signal settings

Tixwell · Ticketmoor
“ticket backlog” · “first response time”
Support operations analyst
Celestine Obuya

Approve changeSaved. First leads arrive tomorrow morning.

Our helpdesk replaces Zendesk. Find US companies with 50 to 500 people whose job posts name it.

Checking signal settingsDone

I’ll watch US job posts that name Zendesk and find who runs support at each company.

Recommended next moveApproved

Signal settings

Zendesk · Freshdesk, named in job posts
Customer support specialist · Support team lead
“helpdesk migration”

Approve changeSaved. First leads arrive tomorrow morning.

We sell customer onboarding software. Find US customer success leads posting about churn.

Checking signal settingsDone

I’ll watch posts about churn and onboarding and keep customer success leaders.

Recommended next moveApproved

Signal settings

“churn” · “customer onboarding” · “time to value”
Implementation specialist · Onboarding manager
Ottilie Marchand

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

JKJolene KaczmarekHead of Support @ PantrywellCompetitorCommented on a postApproveAdd to campaign

ASAndrés SolórzanoVP Support @ StayloftCompetitorLiked a Ticketmoor postApprove

KBKendra BellamyHead of CX @ PetalpostKeywordTicket backlog postApprove

VAVivek AnantharamanCOO @ Tuckbox MealsHiringSupport ops role openApprove

CMColleen MulcahySupport Director @ KindlewickInfluencerLiked an Obuya postApprove

PLPaz LozoyaDirector of CX @ CinchboxStackZendesk in job postsApproveAdd to campaign

RWRonan WeatherbyCOO @ BurrowlyStackFreshdesk in job postsApprove

KSKeiko StanhopeSupport Manager @ FernmoorHiringSupport lead role openApprove

ESEmmett SzalaiHead of Support @ TavernlyHiring3 support roles openApprove

AFAdwoa FrimpongHead of CX @ LarchmereKeywordHelpdesk migration postApprove

NBNia BrathwaiteVP Customer Success @ FerruleKeywordPosted about churnApproveAdd to campaign

BKBrody KessingerHead of CS @ WaypostKeywordPosted on onboardingApprove

RKRasmus KjeldsenCOO @ KelvinlyHiringImplementation roleApprove

LCLupita CarbajalDirector of CS @ DatawrenHiringOnboarding role openApprove

GTGarrison TullyFounder & CEO @ BellcourtInfluencerLiked a Marchand postApprove

Bad leads (1)

JKJolene KaczmarekHead of Support @ Pantrywell

CompetitorConfidence 89%

PLPaz LozoyaDirector of CX @ Cinchbox

StackConfidence 87%

NBNia BrathwaiteVP Customer Success @ Ferrule

KeywordConfidence 91%

CompanySeniority

PantrywellCinchboxFerrule

HeadDirectorVP

CountryLinkedInUnited StatesProfile ↗

Competitor

Pantrywell is a 240-person US grocery delivery company. Jolene leads support and commented on a Tixwell post about ticket routing.

Stack

Cinchbox is a 180-person US e-commerce company whose support job posts name Zendesk. Paz runs customer experience there.

Keyword

Ferrule is a 120-person US B2B software company. Nia runs customer success and posted this week about churn in the first 90 days.

Qualified as a leadPantrywell is a 240-person US grocery delivery company. Jolene leads support and commented on a Tixwell post about ticket routing.

Commented on a postCompetitor · View post ↗

Qualified as a leadCinchbox is a 180-person US e-commerce company whose support job posts name Zendesk. Paz runs customer experience there.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadFerrule is a 120-person US B2B software company. Nia runs customer success and posted this week about churn in the first 90 days.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

JKJolene KaczmarekPLPaz LozoyaNBNia BrathwaiteInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Jolene, I came across your comment on Tixwell’s post about ticket routing. What decides which rep gets a ticket at Pantrywell?

Hi Paz, great to be connected. I work on helpdesk software. How many tickets does your team handle on a busy day?

Hi Nia, you wrote about churn in the first 90 days. What’s the first sign an account is about to stall?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Nookline

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Jolene Kaczmarek — Head of Support, PantrywellCompetitor

Paz Lozoya — Director of CX, CinchboxTech stack

Nia Brathwaite — VP Customer Success, FerruleKeyword

ApproveRejectApproved

Andrés Solórzano — VP Support, StayloftCompetitor

Ronan Weatherby — COO, BurrowlyTech stack

Brody Kessinger — Head of CS, WaypostKeyword

ApproveReject

Kendra Bellamy — Head of CX, PetalpostKeyword

Keiko Stanhope — Support Manager, FernmoorHiring

Rasmus Kjeldsen — COO, KelvinlyHiring

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Rivals’ posts draw your buyers.

Pancake watches six buying signals. These four matter most to SaaS founders.

Competitor

Buyers watching your rivals

Pancake keeps the buyers who like or comment on a competitor’s posts and shows you which post.

Watching

Tixwell
Ticketmoor
+1 more

Keyword

Buyers naming the pain

Team leads who post about churn or a ticket backlog show up with the post that surfaced them.

Watching

“churn”
“ticket backlog”
“tool sprawl”
+2 more

Stack

The old tool, in job posts

Pancake finds companies whose support job posts ask for Zendesk or Intercom, then brings you the support lead.

Watching

Zendesk
Freshdesk
Intercom

Hiring

Support teams that are hiring

Pancake reads job posts for support and onboarding roles, then finds the leader those hires report to.

Watching

Support specialist
CS manager
+2 more

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Jolene Kaczmarek to your campaign?

Campaign: Active
Sends as: Farida Oyebanji — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/farida

CancelAdd to campaign

Jolene Kaczmarek added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions SaaS founders ask.

We have no website yet. Can we start?

Yes. Describe what you’re building in two short sentences, and Pancake builds your Brain from it.

We’re self-serve, not demo-led. Does that work?

Yes. Set your campaign objective to “Share your app”. Leads who reply with interest get your signup link, not a booking link.

Won’t I reach my competitor’s happy customers?

Some, and they already know the category. Pancake sees who engages with a rival’s posts, not who pays it. Each lead shows its signal, so you can skip the loyal fans.

Our buyers run small businesses. Will this work?

It works when your buyers are active on LinkedIn. Many owners of small shops aren’t, so leads there will be sparse.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Your buyers are posting.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for SaaS startups: Find buyers engaging with your competitors’ posts.

Start where your buyers already talk.

Rivals’ posts draw your buyers.

Buyers watching your rivals

Buyers naming the pain

The old tool, in job posts

Support teams that are hiring

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions SaaS founders ask.

Pancake for teams like yours.

Your buyers are posting.

Simple, transparent pricing