Pancake for retail tech startups: Find e-commerce heads venting about apparel returns.

Pancake reads LinkedIn posts on return costs, Salsify or Akeneo in job posts and comments on your page. The buyer arrives by breakfast.

Start free Book a demo

Example prompts

HiringWe run shopper research for brands. Find US brands hiring consumer insights managers. Play it in the demo.
StackWe check product data. Find US consumer brands whose job posts name Salsify or Akeneo. Play it in the demo.
KeywordOur fit tool cuts apparel returns. Find US heads of e-commerce posting about returns. Play it in the demo.

Find who owns the shelf.

Use in Claude / Codex

EndaisleOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“consumer insights”“shopper research”Set upNo keywords are in your brain yet.“product content”“listing errors”Set upNo keywords are in your brain yet.“apparel returns”“sizing issues”+1 more

CompetitorSet upNo competitors are in your brain yet.Panelwise ResearchSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Marisa Quenneville

Own brandEndaisle pageEsteban Cordero

Company signals

HiringSet upNo hiring roles were collected for this signal.Consumer insights managerShopper insights analystSet upNo hiring roles were collected for this signal.Product data specialistPIM managerSet upNo hiring roles were collected for this signal.Returns analystE-commerce analyst

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.SalsifyAkeneo

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We run shopper research for brands. Find US brands hiring consumer insights managers.

Checking signal settingsDone

I’ll watch insights job posts at US consumer brands and skip agency listings.

Recommended next moveApproved

Signal settings

Consumer insights manager · Shopper insights analyst
“consumer insights” · “shopper research”
Panelwise Research

Approve changeSaved. First leads arrive tomorrow morning.

We check product data. Find US consumer brands whose job posts name Salsify or Akeneo.

Checking signal settingsDone

I’ll watch brand job posts that name Salsify or Akeneo and find who owns product data.

Recommended next moveApproved

Signal settings

Salsify · Akeneo, named in job posts
Product data specialist · PIM manager
“product content” · “listing errors”

Approve changeSaved. First leads arrive tomorrow morning.

Our fit tool cuts apparel returns. Find US heads of e-commerce posting about returns.

Checking signal settingsDone

I’ll watch posts about returns and sizing from e-commerce leaders at US apparel brands.

Recommended next moveApproved

Signal settings

“apparel returns” · “sizing issues” · “return costs”
Marisa Quenneville
Returns analyst · E-commerce analyst

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

WCWhitney CaldwellVP Insights @ ToastwellHiringInsights manager roleApproveAdd to campaign

GEGrant EllingsonHead of Insights @ Dalbey FoodsHiringShopper insights roleApprove

JHJae-won HwangBrand Director @ Moxie MillKeywordPosted about researchApprove

RDRochelle DumasCMO @ Lunetta BeautyCompetitorLiked a Panelwise postApprove

CRColby RasmussenInsights Lead @ Wagley Pet CoHiringInsights analyst roleApprove

ADAditi DeshmukhVP E-commerce @ Brisa HomeStackSalsify in job postsApproveAdd to campaign

BKBrett KinsolvingVP Digital @ Bittern OutdoorStackAkeneo in job postsApprove

HWHalina WozniakCatalog Manager @ Galena ToolsHiringProduct data role openApprove

KKKainoa KahananuiBrand Manager @ TidehollowKeywordPosted about listingsApprove

ISItzel SaucedoDigital Director @ Mirasol SkinHiringPIM manager role openApprove

SLSimone LaurentVP E-commerce @ Heddle & TwillKeywordPosted about returnsApproveAdd to campaign

SHSpencer HollingsworthHead of Digital @ StitchwellKeywordPosted on return costsApprove

LHLayla HaddadDirector of CX @ SolenneInfluencerLiked a Quenneville postApprove

MFMallory FinchHead of DTC @ Bobbin & HemHiringReturns analyst roleApprove

OBOlufemi BankoleCOO @ Marigold KnitKeywordPosted about sizingApprove

Bad leads (1)

WCWhitney CaldwellVP Insights @ Toastwell

HiringConfidence 91%

ADAditi DeshmukhVP E-commerce @ Brisa Home

StackConfidence 88%

SLSimone LaurentVP E-commerce @ Heddle & Twill

KeywordConfidence 87%

CompanySeniority

ToastwellBrisa HomeHeddle & Twill

VPVPVP

CountryLinkedInUnited StatesProfile ↗

Hiring

Toastwell is a 600-person US snack brand hiring a consumer insights manager. Whitney leads insights and owns that hire.

Stack

Brisa Home is a 450-person US housewares brand. Its product data job posts name Salsify, and Aditi runs e-commerce.

Keyword

Heddle & Twill is a 300-person US apparel brand. Simone runs e-commerce and posted about return costs this week.

Qualified as a leadToastwell is a 600-person US snack brand hiring a consumer insights manager. Whitney leads insights and owns that hire.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadBrisa Home is a 450-person US housewares brand. Its product data job posts name Salsify, and Aditi runs e-commerce.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadHeddle & Twill is a 300-person US apparel brand. Simone runs e-commerce and posted about return costs this week.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

WCWhitney CaldwellADAditi DeshmukhSLSimone LaurentInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Whitney, nice to be connected. We run shopper research, usually one-on-one interviews. What would you most like to learn about your shoppers?

Hi Aditi, happy to be connected. We build software that catches errors in product listings. How do bad listings usually come to your attention?

Hi Simone, I noticed your post about return costs at Heddle & Twill. What’s the most common reason customers send things back?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Endaisle

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Whitney Caldwell — VP Insights, ToastwellHiring

Aditi Deshmukh — VP E-commerce, Brisa HomeTech stack

Simone Laurent — VP E-commerce, Heddle & TwillKeyword

ApproveRejectApproved

Grant Ellingson — Head of Insights, Dalbey FoodsHiring

Brett Kinsolving — VP Digital, Bittern OutdoorTech stack

Spencer Hollingsworth — Head of Digital, StitchwellKeyword

ApproveReject

Jae-won Hwang — Brand Director, Moxie MillKeyword

Halina Wozniak — Catalog Manager, Galena ToolsHiring

Layla Haddad — Director of CX, SolenneInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Brand teams hire for their gaps.

Pancake watches six buying signals. These four matter most to retail tech founders.

Hiring

Brands hiring insights roles

Pancake keeps job posts from the brand itself and drops the ones recruiters post for clients.

Watching

Insights manager
Product data analyst
+3 more

Stack

PIM tools named in job posts

Pancake flags brands whose job posts ask for the PIM your product checks or feeds.

Watching

Salsify
Akeneo
Syndigo
+2 more

Keyword

Brand leaders posting on returns

When an e-commerce lead posts about return costs or listing errors, you get the post and the person.

Watching

“return costs”
“product data”
“shopper research”
+2 more

Own brand

Your posts pull in brands

Insights and e-commerce people who react to or comment on your company or founder posts become leads.

Watching

Endaisle
Esteban Cordero

Pancake can also watch the Competitor and Influencer signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Whitney Caldwell to your campaign?

Campaign: Active
Sends as: Esteban Cordero — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/esteban

CancelAdd to campaign

Whitney Caldwell added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions retail tech founders ask.

Can it reach store managers?

Only if you pick them as buyers. Leads are judged against the roles in your Brain, like VP E-commerce or Head of Insights.

Do you track which brands sell on Amazon?

No. Marketplace, sales and POS data are out of reach. Pancake works from LinkedIn posts and job posts.

Will it find shoppers for our research panels?

No. Pancake finds the brand teams that buy your product. It never finds consumers.

Can it find small DTC brands?

Yes, when their team posts on LinkedIn or opens roles. Brands under 50 people show up less often than bigger ones.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Get to the brand first.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for retail tech startups: Find e-commerce heads venting about apparel returns.

Find who owns the shelf.

Brand teams hire for their gaps.

Brands hiring insights roles

PIM tools named in job posts

Brand leaders posting on returns

Your posts pull in brands

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions retail tech founders ask.

Pancake for teams like yours.

Get to the brand first.

Simple, transparent pricing