Pancake for HR tech startups: Find HR leaders whose job posts name a rival suite.

Pancake tracks HR openings, rival HR suites’ pages and turnover talk on LinkedIn. You get the buyer and why they fit.

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Example prompts

StackOur HRIS replaces BambooHR. Find US employers with 200 to 1,000 staff whose job posts name it. Play it in the demo.
KeywordFind US CHROs at hotel and restaurant groups posting about turnover. That’s our market. Play it in the demo.
HiringOur tool cleans HR data. Find US employers of 500 to 5,000 people hiring HRIS analysts. Play it in the demo.

Start with the HRIS they hire for.

Use in Claude / Codex

StayforthOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“HRIS migration”“outgrowing our HRIS”Set upNo keywords are in your brain yet.“employee turnover”“frontline retention”+1 moreSet upNo keywords are in your brain yet.“HR data quality”“people analytics”

CompetitorSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Winona TaggartRuben Hakobyan

Own brandStayforth pageJonas Aldecoa

Company signals

HiringSet upNo hiring roles were collected for this signal.HR generalistPeople operations specialistSet upNo hiring roles were collected for this signal.HR business partnerEmployee relations managerSet upNo hiring roles were collected for this signal.HRIS analystHRIS manager+1 more

StackSet upNo technologies were collected for this signal.BambooHRSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.WorkdayUKG Pro

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Our HRIS replaces BambooHR. Find US employers with 200 to 1,000 staff whose job posts name it.

Checking signal settingsDone

I’ll track job posts that name BambooHR and bring you the VP People or CHRO.

Recommended next moveApproved

Signal settings

BambooHR, named in job posts
HR generalist · People operations specialist
“HRIS migration” · “outgrowing our HRIS”

Approve changeSaved. First leads arrive tomorrow morning.

Find US CHROs at hotel and restaurant groups posting about turnover. That’s our market.

Checking signal settingsDone

I’ll watch posts about turnover and keep People leaders at US hospitality groups.

Recommended next moveApproved

Signal settings

“employee turnover” · “frontline retention” · “stay interviews”
Winona Taggart · Ruben Hakobyan
HR business partner · Employee relations manager

Approve changeSaved. First leads arrive tomorrow morning.

Our tool cleans HR data. Find US employers of 500 to 5,000 people hiring HRIS analysts.

Checking signal settingsDone

I’ll watch HRIS job posts at US employers that size, then find the head of People Ops.

Recommended next moveApproved

Signal settings

HRIS analyst · HRIS manager · People data analyst
Workday · UKG Pro, named in job posts
“HR data quality” · “people analytics”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

THTamika HolbrookVP People @ FennimoreStackBambooHR in job postsApproveAdd to campaign

AMArvind MehrotraCHRO @ PennfieldStackBambooHR in job postsApprove

BCBethany CroweHR Director @ PenhallowHiringPeople ops role openApprove

JMJulio MarroquínHead of People @ GlenmoorKeywordHRIS migration postApprove

KFKeiko FairchildHRIS Manager @ TollbrookHiringHR generalist role openApprove

DWDenise WilburnCHRO @ Larkmead HotelsKeywordHotel turnover postApproveAdd to campaign

RCRashad ColemanVP People @ Elmstead InnsKeywordStay interviews postApprove

LFLourdes FigueroaHR Director @ Harbison HotelsInfluencerLiked a Taggart postApprove

MEMartin EsterlyHead of People @ Ashbury StaysHiringHRBP role openApprove

NDNaledi DubeCHRO @ Southmere DiningKeywordPosted on retentionApprove

ASAnand SethuramanVP People Ops @ KilbarronHiringHRIS analyst role openApproveAdd to campaign

GTGwen TakedaHRIS Director @ Tidewell FoodsHiringHRIS manager role openApprove

MIMalcolm IdowuCHRO @ BeckridgeStackWorkday in job postsApprove

PBPaola BenavidesHR Director @ ScarrowKeywordPosted on HR dataApprove

SVStellan VossHead of HR @ OakhollowHiringPeople data role openApprove

Bad leads (1)

THTamika HolbrookVP People @ Fennimore

StackConfidence 90%

DWDenise WilburnCHRO @ Larkmead Hotels

KeywordConfidence 91%

ASAnand SethuramanVP People Ops @ Kilbarron

HiringConfidence 88%

CompanySeniority

FennimoreLarkmead HotelsKilbarron

VPC-levelVP

CountryLinkedInUnited StatesProfile ↗

Stack

Fennimore is a 450-person US property management company whose HR generalist job post names BambooHR. Tamika is the VP People.

Keyword

Larkmead Hotels is a 1,800-person US hotel group. Denise is the CHRO and posted this week about front-desk turnover.

Hiring

Kilbarron is a 2,400-person US manufacturer with an HRIS analyst role open. Anand runs People Operations and owns that hire.

Qualified as a leadFennimore is a 450-person US property management company whose HR generalist job post names BambooHR. Tamika is the VP People.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadLarkmead Hotels is a 1,800-person US hotel group. Denise is the CHRO and posted this week about front-desk turnover.

Qualified as a leadKilbarron is a 2,400-person US manufacturer with an HRIS analyst role open. Anand runs People Operations and owns that hire.

No engagement signals yet — this lead was sourced via Hiring.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

THTamika HolbrookDWDenise WilburnASAnand SethuramanInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Tamika, happy to be connected. My team makes HR software for People teams. What’s the one report you still build by hand?

Hi Denise, I noticed your post about front-desk turnover at Larkmead Hotels. When do most new hires decide to leave?

Hi Anand, glad we’re connected. We build a tool that cleans up HR data. How confident are you in your headcount numbers today?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Stayforth

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Tamika Holbrook — VP People, FennimoreTech stack

Denise Wilburn — CHRO, Larkmead HotelsKeyword

Anand Sethuraman — VP People Ops, KilbarronHiring

ApproveRejectApproved

Arvind Mehrotra — CHRO, PennfieldTech stack

Rashad Coleman — VP People, Elmstead InnsKeyword

Gwen Takeda — HRIS Director, Tidewell FoodsHiring

ApproveReject

Bethany Crowe — HR Director, PenhallowHiring

Lourdes Figueroa — HR Director, Harbison HotelsInfluencer

Malcolm Idowu — CHRO, BeckridgeTech stack

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

People teams talk shop in public.

Pancake watches six buying signals. These four matter most to HR tech founders.

Stack

HR systems named in job posts

Job posts that ask for BambooHR or Paylocity bring you the company’s People lead, if it fits your ICP.

Watching

BambooHR
Paylocity
UKG Pro
Workday

Keyword

CHROs posting about turnover

Pancake keeps People leaders who post about turnover or review season, and quotes the post on each lead.

Watching

“turnover”
“review cycle”
“engagement survey”
+2 more

Influencer

The HR writers CHROs follow

People leaders who comment on the HR voices you name become leads, if their company fits.

Watching

Winona Taggart
Ruben Hakobyan
+2 more

Competitor

Competing HR suites

Pancake watches the company pages of the HR suites you compete with and keeps the People leaders who react.

Watching

Workvane
Rosterbird

Pancake can also watch the Own brand and Hiring signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Tamika Holbrook to your campaign?

Campaign: Active
Sends as: Jonas Aldecoa — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/jonas

CancelAdd to campaign

Tamika Holbrook added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions HR tech founders ask.

Can it tell which HRIS a company runs?

Only when a job post names it. Add each HRIS as a Stack tool, and Pancake finds companies whose job posts name any of them.

Do you use employee data?

No. Pancake never sees HR systems or employee records, only public LinkedIn posts and job ads.

Will it reach employees instead of buyers?

Each lead is checked against your buyer roles, like VP People or HRIS manager. Reject a miss with a reason, and the Brain learns.

Will staffing agencies show up as leads?

Not unless you sell to them. Hiring skips jobs that agencies post for clients, and leads at staffing firms are rejected when your Brain rules them out.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Get in front of the CHRO.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for HR tech startups: Find HR leaders whose job posts name a rival suite.

Start with the HRIS they hire for.

People teams talk shop in public.

HR systems named in job posts

CHROs posting about turnover

The HR writers CHROs follow

Competing HR suites

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions HR tech founders ask.

Pancake for teams like yours.

Get in front of the CHRO.

Simple, transparent pricing