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Pancake for consultants: Find executives writing about the problem you fix.

Pancake reads comments under your posts and job openings in your niche. Each lead arrives with its reason, so you open warm.

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Example prompts

Tell Pancake what you fix.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Your buyers post the problem first.

Pancake watches six buying signals. These four matter most to consultants.

Keyword

Executives naming your problem

Pancake finds executives who post about the problem you fix, and each lead shows the post.

Watching

  • “scaling pains”
  • “pricing page”
  • “tracking plan”
  • +3 more
Own brand

Buyers in your comments

Pancake reads who reacts to your posts and keeps the executives at companies your practice serves.

Watching

  • Claire Halloran
  • Halloran Advisory
Hiring

Job posts that signal the need

Pancake reads job posts for roles tied to your specialty, then finds the executive you’d pitch.

Watching

  • Operations manager
  • Head of Strategy
  • Business analyst
  • +1 more
Stack

Tools you know, in job posts

Name the tools you consult on, and Pancake finds companies whose job posts ask for them.

Watching

  • Mixpanel
  • Amplitude
  • Salesforce

Pancake can also watch the Competitor and Influencer signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions consultants ask.

I run a one-person practice. Is this too much?

No. New leads arrive each morning, and you pick which ones join your campaign. Approve three a week or thirty.

Won’t outreach hurt a reputation built on referrals?

Not when it reads like a peer. Each message is short, in your Brain voice, and never a pitch. Nobody hears from you until you approve them.

Can it stick to my niche?

Yes. Your Brain holds the industries, company sizes and roles you serve. Pancake checks each lead against it and shows why it fits.

My specialty has no job title. Which signals fit?

Start with Keyword and Competitor. They find executives posting about your problem or engaging with firms like yours. Hiring is opt-in, so you can leave it off.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Someone needs your fix.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
Start free

3-day free trial