Pancake for marketing agencies: Find B2B founders crowdsourcing their next agency.

Pancake reads “looking for an agency” posts, marketing job posts and rivals’ comment threads. Every morning, meet who holds the brief.

Start free Book a demo

Example prompts

HiringWe do industrial marketing. Find US manufacturers with 50 to 500 staff hiring marketers. Play it in the demo.
KeywordFind US founders asking for marketing agency recommendations. We’re a B2B shop. Play it in the demo.
InfluencerWe do demand gen for SaaS. Find US heads of marketing engaging with B2B experts’ posts. Play it in the demo.

From their post to your pitch.

Use in Claude / Codex

Ybarra GrowthOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“trade show leads”Set upNo keywords are in your brain yet.“looking for an agency”“agency recommendations”Set upNo keywords are in your brain yet.“pipeline target”“demand generation”

CompetitorSet upNo competitors are in your brain yet.Pinwright MarketingSet upNo competitors are in your brain yet.Oxcart MarketingSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Philippa GrangeLionel Dunaway

Own brandYbarra Growth pageCarmen Ybarra

Company signals

HiringSet upNo hiring roles were collected for this signal.Marketing managerMarketing coordinator+1 moreSet upNo hiring roles were collected for this signal.Demand gen managerSet upNo hiring roles were collected for this signal.Field marketing manager

StackSet upNo technologies were collected for this signal.HubSpotMarketoSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We do industrial marketing. Find US manufacturers with 50 to 500 staff hiring marketers.

Checking signal settingsDone

I’ll watch marketing job posts from US manufacturers and skip staffing-firm listings.

Recommended next moveApproved

Signal settings

Marketing manager · Marketing coordinator · Trade show coordinator
HubSpot · Marketo, named in job posts
“trade show leads”
Pinwright Marketing

Approve changeSaved. First leads arrive tomorrow morning.

Find US founders asking for marketing agency recommendations. We’re a B2B shop.

Checking signal settingsDone

I’ll watch posts asking for a B2B agency and skip the agencies pitching in the comments.

Recommended next moveApproved

Signal settings

“looking for an agency” · “agency recommendations”
Demand gen manager
Oxcart Marketing

Approve changeSaved. First leads arrive tomorrow morning.

We do demand gen for SaaS. Find US heads of marketing engaging with B2B experts’ posts.

Checking signal settingsDone

I’ll watch posts from the experts your buyers follow and keep SaaS marketing heads.

Recommended next moveApproved

Signal settings

Philippa Grange · Lionel Dunaway
“pipeline target” · “demand generation”
Field marketing manager

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

CVColette VarnumMarketing Director @ TarrowbyHiring2 marketing roles openApproveAdd to campaign

RTRafferty TuazonPresident @ QuenlinHiringMarketing manager roleApprove

SFShira FeldsteinMarketing Manager @ VeltronaKeywordPosted on trade showsApprove

BABeau ArceneauxMarketing Director @ BrazelineStackHubSpot in job postsApprove

XBXimena BarragánBrand Manager @ HexleyCompetitorLiked a Pinwright postApprove

TSTariq SarrafFounder & CEO @ CoinrillKeywordAsked for an agencyApproveAdd to campaign

OKOdessa KincannonHead of Marketing @ WrenlowKeywordAsked for referralsApprove

JOJerome OkonjoCEO @ ArdenwiseHiringDemand gen role openApprove

LELucinda EspinalVP Marketing @ Dovecote LabsCompetitorLiked an Oxcart postApprove

HBHollis BrightbillCo-founder @ GlowtideKeywordAsked for agency picksApprove

IPImani PrewittHead of Marketing @ ArboladeInfluencerCommented on a postApproveAdd to campaign

CYCaleb YoshimuraVP Marketing @ OrchardlyInfluencerLiked a Dunaway postApprove

SASoraya AkinyemiDemand Gen Lead @ KitelineKeywordPosted on pipelineApprove

TMTobin MattinglyMarketing Manager @ TarnwayHiringField marketing roleApprove

RARuth AbiodunCMO @ PewterlyInfluencerLiked a Grange postApprove

Bad leads (1)

CVColette VarnumMarketing Director @ Tarrowby

HiringConfidence 89%

TSTariq SarrafFounder & CEO @ Coinrill

KeywordConfidence 92%

IPImani PrewittHead of Marketing @ Arbolade

InfluencerConfidence 86%

CompanySeniority

TarrowbyCoinrillArbolade

DirectorFounderHead

CountryLinkedInUnited StatesProfile ↗

Hiring

Tarrowby is a 240-person US valve maker hiring a marketing manager and a trade show coordinator. Colette directs its marketing.

Keyword

Coinrill is a 45-person US payments company. Tariq, its founder, asked on LinkedIn this week for B2B marketing agency picks.

Influencer

Imani leads marketing at Arbolade, a 120-person US SaaS company, and commented on Philippa Grange’s post about pipeline targets.

Qualified as a leadTarrowby is a 240-person US valve maker hiring a marketing manager and a trade show coordinator. Colette directs its marketing.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadCoinrill is a 45-person US payments company. Tariq, its founder, asked on LinkedIn this week for B2B marketing agency picks.

Qualified as a leadImani leads marketing at Arbolade, a 120-person US SaaS company, and commented on Philippa Grange’s post about pipeline targets.

Commented on a postInfluencer · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

CVColette VarnumTSTariq SarrafIPImani PrewittInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Colette, good to connect. We do industrial marketing, so I like hearing which channels still pull their weight. Which one brings you the best leads today?

Hi Tariq, saw your post asking for B2B marketing agency picks. What would the agency own first: pipeline, content or the brand?

Hi Imani, noticed your comment on Philippa Grange’s post about pipeline targets. Who sets the pipeline number at Arbolade, marketing or sales?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Ybarra Growth

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Colette Varnum — Marketing Director, TarrowbyHiring

Tariq Sarraf — Founder & CEO, CoinrillKeyword

Imani Prewitt — Head of Marketing, ArboladeInfluencer

ApproveRejectApproved

Rafferty Tuazon — President, QuenlinHiring

Odessa Kincannon — Head of Marketing, WrenlowKeyword

Caleb Yoshimura — VP Marketing, OrchardlyInfluencer

ApproveReject

Shira Feldstein — Marketing Manager, VeltronaKeyword

Jerome Okonjo — CEO, ArdenwiseHiring

Soraya Akinyemi — Demand Gen Lead, KitelineKeyword

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Every marketing hire is a brief.

Pancake watches six buying signals. These four matter most to marketing agencies.

Hiring

Teams hiring the work you do

An open marketing role shows where the team is short, and Pancake finds the leader who owns it.

Watching

Marketing manager
Content marketer
+3 more

Keyword

Founders asking for an agency

When a founder asks for agency picks on LinkedIn, Pancake brings you the post and the person.

Watching

“looking for an agency”
“agency recommendations”
+2 more

Own brand

Your posts, turned into leads

Pancake checks who likes your agency’s recent posts and keeps the B2B marketers among them.

Watching

Ybarra Growth
Carmen Ybarra

Competitor

Rival agencies’ audience

Pancake watches posts from agencies you compete with and keeps the marketers who engage.

Watching

Pinwright Marketing
Oxcart Marketing

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Colette Varnum to your campaign?

Campaign: Active
Sends as: Carmen Ybarra — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/carmen

CancelAdd to campaign

Colette Varnum added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions marketing agencies ask.

Most of my clients are local businesses. Will it work?

Only partly. Pancake finds people at B2B companies on LinkedIn, and local shops are thin there. Aim it at your B2B buyers first.

We have ten retainer clients. One account or ten?

Ten workspaces, $99 each, under one login. Each client gets its own Brain, leads and LinkedIn sender.

Won’t I get the agencies pitching in the comments?

Rarely. Pancake checks every person against your buyer profile, so agency staff pitching under a founder’s post get dropped.

Can it tell when a company loses its marketing lead?

No. Pancake doesn’t track people leaving jobs. It sees the replacement role once the company posts it.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Get on the shortlist.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for marketing agencies: Find B2B founders crowdsourcing their next agency.

From their post to your pitch.

Every marketing hire is a brief.

Teams hiring the work you do

Founders asking for an agency

Your posts, turned into leads

Rival agencies’ audience

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions marketing agencies ask.

Pancake for teams like yours.

Get on the shortlist.

Simple, transparent pricing