Pancake for corporate training companies: Find L&D heads the week they post on manager training.

Pancake reads enablement openings and rival firms’ pages, and shows why each buyer fits. You’re in before procurement.

Start free Book a demo

Example prompts

HiringWe run sales training. Find US firms of 500 to 5,000 people hiring a sales enablement manager. Play it in the demo.
KeywordFind US L&D leaders posting about manager training or upskilling. We run those programs. Play it in the demo.
StackWe build courses for Docebo and Cornerstone. Find US companies whose job posts name either. Play it in the demo.

Start from the program you sell.

Use in Claude / Codex

Wendover LearningOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“sales onboarding”“ramp time”Set upNo keywords are in your brain yet.“manager training”“upskilling”+1 moreSet upNo keywords are in your brain yet.“new LMS”“course library”

CompetitorSet upNo competitors are in your brain yet.Corbray TrainingSet upNo competitors are in your brain yet.Foxmere LearningSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Josefina ArbuckleAnand Venkatraman

Own brandWendover Learning pageMonica Wendover

Company signals

HiringSet upNo hiring roles were collected for this signal.Sales enablement managerSales trainerSet upNo hiring roles were collected for this signal.L&D managerSet upNo hiring roles were collected for this signal.Instructional designerLMS administrator

StackSet upNo technologies were collected for this signal.HighspotSeismicSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.DoceboCornerstone

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We run sales training. Find US firms of 500 to 5,000 people hiring a sales enablement manager.

Checking signal settingsDone

I’ll watch job posts for enablement roles at US companies with 500 to 5,000 people.

Recommended next moveApproved

Signal settings

Sales enablement manager · Sales trainer
Highspot · Seismic, named in job posts
“sales onboarding” · “ramp time”
Corbray Training

Approve changeSaved. First leads arrive tomorrow morning.

Find US L&D leaders posting about manager training or upskilling. We run those programs.

Checking signal settingsDone

I’ll watch posts on manager training and upskilling from L&D leaders at US companies.

Recommended next moveApproved

Signal settings

“manager training” · “upskilling” · “new manager program”
Josefina Arbuckle · Anand Venkatraman
Foxmere Learning
L&D manager

Approve changeSaved. First leads arrive tomorrow morning.

We build courses for Docebo and Cornerstone. Find US companies whose job posts name either.

Checking signal settingsDone

I’ll find US companies whose job posts name Docebo or Cornerstone, then the L&D lead.

Recommended next moveApproved

Signal settings

Docebo · Cornerstone, named in job posts
Instructional designer · LMS administrator
“new LMS” · “course library”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

WEWarren EbersoleVP Sales @ Norvale SystemsHiringEnablement role openApproveAdd to campaign

JCJessamyn ClarkeCRO @ Trevanion CloudHiringSales trainer roleApprove

RMRahul MenonHead of Sales @ Drumlin PayStackHighspot in job postsApprove

CBColleen BradyVP Sales @ SilverfenKeywordPosted on sales rampApprove

MTMason TrujilloEnablement Lead @ KilbrideCompetitorLiked a Corbray postApprove

LPLauren PickardHead of L&D @ MeadowmarkKeywordPosted on trainingApproveAdd to campaign

OJOmari JeffersonVP Talent @ Halverson MutualKeywordPosted on upskillingApprove

MTMarit TierneyL&D Director @ Stallard RetailInfluencerLiked an Arbuckle postApprove

TWTomasz WierzbickiVP People @ Vantmoor EnergyCompetitorLiked a Foxmere postApprove

KAKeiko AsanoCHRO @ Ashby Savings BankHiringL&D manager role openApprove

CACedric AmbroseHead of Learning @ PettiwardStackDocebo in job postsApproveAdd to campaign

FMFiona MacAllisterHead of L&D @ Graylock CareStackCornerstone in job postsApprove

DCDaniel ChoL&D Manager @ Hollowell FoodsHiringInstructional designerApprove

ASAdriana SolisLMS Manager @ Lowther HealthKeywordPosted on a new LMSApprove

GHGrant HolcombVP People @ Bexley ComponentsHiringLMS admin role openApprove

Bad leads (1)

WEWarren EbersoleVP Sales @ Norvale Systems

HiringConfidence 91%

LPLauren PickardHead of L&D @ Meadowmark

KeywordConfidence 89%

CACedric AmbroseHead of Learning @ Pettiward

StackConfidence 87%

CompanySeniority

Norvale SystemsMeadowmarkPettiward

VPHeadHead

CountryLinkedInUnited StatesProfile ↗

Hiring

Norvale Systems is a 1,400-person US software company hiring a sales enablement manager. Warren runs sales and owns the hire.

Keyword

Meadowmark is a 2,100-person US care provider. Lauren leads L&D and posted this week about training new managers.

Stack

Pettiward is an 850-person US insurer. Its instructional designer job post names Docebo, and Cedric runs learning.

Qualified as a leadNorvale Systems is a 1,400-person US software company hiring a sales enablement manager. Warren runs sales and owns the hire.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadMeadowmark is a 2,100-person US care provider. Lauren leads L&D and posted this week about training new managers.

Qualified as a leadPettiward is an 850-person US insurer. Its instructional designer job post names Docebo, and Cedric runs learning.

No engagement signals yet — this lead was sourced via Stack.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

WEWarren EbersoleLPLauren PickardCACedric AmbroseInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Warren, thanks for connecting. I run sales training, mainly new-rep onboarding. What does a new rep’s first month look like on your team?

Hi Lauren, you wrote about training new managers at Meadowmark. How soon after a promotion does their training start?

Hi Cedric, glad we’re connected. We build online courses with in-house learning teams. Which course has sat on your list the longest?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Wendover Learning

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Warren Ebersole — VP Sales, Norvale SystemsHiring

Lauren Pickard — Head of L&D, MeadowmarkKeyword

Cedric Ambrose — Head of Learning, PettiwardTech stack

ApproveRejectApproved

Jessamyn Clarke — CRO, Trevanion CloudHiring

Omari Jefferson — VP Talent, Halverson MutualKeyword

Fiona MacAllister — Head of L&D, Graylock CareTech stack

ApproveReject

Rahul Menon — Head of Sales, Drumlin PayTech stack

Marit Tierney — L&D Director, Stallard RetailInfluencer

Daniel Cho — L&D Manager, Hollowell FoodsHiring

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Programs start with a post or a hire.

Pancake watches six buying signals. These four matter most to training companies.

Keyword

L&D leaders naming the gap

Pancake finds People and L&D leaders posting about manager training or upskilling, with the post attached.

Watching

“manager training”
“upskilling”
+3 more

Hiring

Companies building L&D teams

Job posts for L&D and enablement roles bring you the People or sales leader behind each hire.

Watching

L&D manager
Enablement manager
+2 more

Stack

Learning tools in job posts

Companies whose job posts ask for the learning platform you build on come with their L&D lead.

Watching

Docebo
Cornerstone
Workday Learning
Highspot

Competitor

L&D leaders on rivals’ posts

Pancake watches rival training firms’ pages and keeps the L&D leaders who react or comment.

Watching

Corbray Training
Foxmere Learning

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Warren Ebersole to your campaign?

Campaign: Active
Sends as: Monica Wendover — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/monica

CancelAdd to campaign

Warren Ebersole added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions training companies ask.

Our deals go through procurement. Does this help?

Yes, at the start. Pancake finds the L&D leader who scopes the program and opens the conversation. Procurement comes once they want you.

Can it tell when a training budget resets?

No. Pancake can’t see budgets or fiscal years. It finds leaders posting about training needs or hiring learning roles, and the timing call stays yours.

We sell sales training. Can it find sales leaders?

Yes. Put VP Sales and enablement leads in your Brain as buyers. Pancake checks every lead against those roles, so sales leaders come through alongside L&D.

Can our whole team use it?

Yes. Seats are unlimited. Outreach sends from one LinkedIn account per workspace, so pick the name your buyers should see.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Meet the L&D lead first.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for corporate training companies: Find L&D heads the week they post on manager training.

Start from the program you sell.

Programs start with a post or a hire.

L&D leaders naming the gap

Companies building L&D teams

Learning tools in job posts

L&D leaders on rivals’ posts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions training companies ask.

Pancake for teams like yours.

Meet the L&D lead first.

Simple, transparent pricing