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Find the team behind the report.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Scope 3 pressure goes public.

Pancake watches six buying signals. These four matter most to sustainability firms.

Keyword

Leaders posting on scope 3

Supplier data, net zero targets and disclosure posts all count, and each lead arrives with the post.

Watching

  • “scope 3”
  • “net zero”
  • “climate disclosure”
  • +2 more
Hiring

Companies hiring ESG roles

Each sustainability or carbon opening leads Pancake to the CFO or COO who owns the hire.

Watching

  • Sustainability manager
  • Carbon accountant
  • ESG analyst
  • +2 more
Stack

Reporting tools in job posts

When a job post asks for EcoVadis or Persefoni, the team likely reports on sustainability already.

Watching

  • EcoVadis
  • Persefoni
  • Sphera
Influencer

Fans of disclosure experts

CFOs and sustainability leads who comment on the voices you name become leads.

Watching

  • Wanjiru Kamau
  • Miriam Hollenbeck

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions sustainability firms ask.

Can Pancake tell which companies must report?

No. Pancake has no data on who falls under a climate rule. Set company size and industry in your Brain, then watch who posts about disclosure or hires for it.

Do you have emissions data on prospects?

No. Emissions and ratings aren’t in Pancake. It finds the people posting about them and the companies hiring to manage them.

Can I reach both the CFO and the sustainability lead?

Yes. Add both to your Brain’s personas, and leads can come in as either role.

Some buyers avoid the word ESG. Can I change the wording?

Yes. You choose the keywords Pancake watches and the voice it writes in, both in your Brain. Say carbon, climate or cost, whichever your buyers use.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Net zero needs a plan.

$99 a month, flat.
First leads arrive tomorrow morning.

Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.

3-day free trial