Pancake for GTM agencies: Find founders hiring SDRs to build outbound.

Pancake reads sales job posts, the tools they name and comments on GTM creators’ posts. Your own pipeline fills every morning.

Start free Book a demo

Example prompts

HiringI run outbound for startups. Find US B2B companies with 10 to 50 people hiring an SDR. Play it in the demo.
StackFind US B2B companies whose job posts name Clay or Apollo. We run that stack for them. Play it in the demo.
InfluencerFind US SaaS founders who engage with outbound creators’ posts. We work with teams under 50. Play it in the demo.

Outbound for the outbound agency.

Use in Claude / Codex

Quillon OutboundOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“building outbound”“first sales hire”Set upNo keywords are in your brain yet.“signal-based selling”“Clay workflows”Set upNo keywords are in your brain yet.“founder-led sales”“SDR ramp”

CompetitorSet upNo competitors are in your brain yet.Pipeforge GrowthSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Tessa BrightwellRafael Sousa

Own brandQuillon Outbound pageReuben Castile

Company signals

HiringSet upNo hiring roles were collected for this signal.SDRBDR+1 moreSet upNo hiring roles were collected for this signal.GTM engineerGrowth operations managerSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.ClayApollo

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

I run outbound for startups. Find US B2B companies with 10 to 50 people hiring an SDR.

Checking signal settingsDone

I’ll watch SDR and BDR job posts at US startups that size, then find who runs sales.

Recommended next moveApproved

Signal settings

SDR · BDR · Founding account executive
“building outbound” · “first sales hire”
Pipeforge Growth

Approve changeSaved. First leads arrive tomorrow morning.

Find US B2B companies whose job posts name Clay or Apollo. We run that stack for them.

Checking signal settingsDone

I’ll track job posts that ask for Clay or Apollo and keep the growth and sales leaders.

Recommended next moveApproved

Signal settings

Clay · Apollo, named in job posts
GTM engineer · Growth operations manager
“signal-based selling” · “Clay workflows”

Approve changeSaved. First leads arrive tomorrow morning.

Find US SaaS founders who engage with outbound creators’ posts. We work with teams under 50.

Checking signal settingsDone

I’ll watch fans of the outbound creators you name and keep SaaS teams under 50.

Recommended next moveApproved

Signal settings

Tessa Brightwell · Rafael Sousa
“founder-led sales” · “SDR ramp”
Quillon Outbound

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

PRPriyanka RaghunathanFounder & CEO @ SorrelworkHiringSDR role postedApproveAdd to campaign

CTColin TreadwayHead of Sales @ Bollard DataHiringBDR role openApprove

SRSerena RadovanovicCo-founder @ TrundlebayKeywordPosted on outboundApprove

DHDarnell HightowerCEO @ Cantlewick HRCompetitorLiked a Pipeforge postApprove

WZWen ZhaoVP Growth @ Gusset PayHiringFounding AE role openApprove

MDMarcus DelacroixHead of Growth @ Lucarne LabsStackClay in job postsApproveAdd to campaign

BABeatriz AlmeidaVP Sales @ Lintel DataStackApollo in job postsApprove

YAYaw AdomakoCRO @ SoffitworksHiringGTM engineer role openApprove

LFLucia FerraroFounder @ PurlinworksKeywordPosted about ClayApprove

EMEthan MorrowHead of Revenue @ JoistwareHiringGrowth ops role openApprove

HKHana KobayashiFounder & CEO @ OriellaneInfluencerLiked a Brightwell postApproveAdd to campaign

IFIsaac FeldmanCo-founder @ SpindlebirdInfluencerCommented on a postApprove

RORenata OliveiraCEO @ MortisebayKeywordPosted on SDR rampApprove

TBTyrone BeasleyFounder @ GrommetryOwn brandLiked a Quillon postApprove

MCMira CastellaneHead of Sales @ PlinthwiseInfluencerLiked a Sousa postApprove

Bad leads (1)

PRPriyanka RaghunathanFounder & CEO @ Sorrelwork

HiringConfidence 90%

MDMarcus DelacroixHead of Growth @ Lucarne Labs

StackConfidence 86%

HKHana KobayashiFounder & CEO @ Oriellane

InfluencerConfidence 85%

CompanySeniority

SorrelworkLucarne LabsOriellane

FounderHeadFounder

CountryLinkedInUnited StatesProfile ↗

Hiring

Sorrelwork, a 24-person US B2B software company, posted an SDR role this week. Priyanka is the founder and CEO.

Stack

Lucarne Labs is a 60-person US B2B software company. Its job posts name Clay, and Marcus is its head of growth.

Influencer

Oriellane is a 35-person US SaaS company. Hana, its founder and CEO, liked a Tessa Brightwell post about founder-led sales.

Qualified as a leadSorrelwork, a 24-person US B2B software company, posted an SDR role this week. Priyanka is the founder and CEO.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadLucarne Labs is a 60-person US B2B software company. Its job posts name Clay, and Marcus is its head of growth.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadOriellane is a 35-person US SaaS company. Hana, its founder and CEO, liked a Tessa Brightwell post about founder-led sales.

Reacted to a postInfluencer · Like · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

PRPriyanka RaghunathanMDMarcus DelacroixHKHana KobayashiInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Priyanka, thanks for accepting. I work on outbound with startups, and each one finds its first deals a different way. Where have your best ones come from so far?

Hi Marcus, good to be connected. My team builds and runs outbound stacks all day. Is prospecting still mostly manual on your side?

Hi Hana, saw you liked Tessa Brightwell’s post on founder-led sales. Are you still running most of Oriellane’s sales calls yourself?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Quillon Outbound

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Priyanka Raghunathan — Founder & CEO, SorrelworkHiring

Marcus Delacroix — Head of Growth, Lucarne LabsTech stack

Hana Kobayashi — Founder & CEO, OriellaneInfluencer

ApproveRejectApproved

Colin Treadway — Head of Sales, Bollard DataHiring

Beatriz Almeida — VP Sales, Lintel DataTech stack

Isaac Feldman — Co-founder, SpindlebirdInfluencer

ApproveReject

Serena Radovanovic — Co-founder, TrundlebayKeyword

Yaw Adomako — CRO, SoffitworksHiring

Renata Oliveira — CEO, MortisebayKeyword

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Founders hiring SDRs need pipeline now.

Pancake watches six buying signals. These four matter most to GTM agencies.

Hiring

Startups hiring SDRs

Pancake reads job posts for SDR, BDR and founding sales roles at the company sizes you serve.

Watching

SDR
BDR
Founding AE
Head of Growth
+1 more

Stack

Teams naming your tools

Clay or Apollo in a job post means the team already runs outbound on your stack.

Watching

Clay
Apollo
HubSpot
Salesloft
+2 more

Influencer

Fans of outbound creators

Pancake tracks who likes and comments on the outbound creators you name, and keeps the founders.

Watching

Tessa Brightwell
Rafael Sousa
+3 more

Competitor

Followers of rival agencies

Founders who like or comment on a rival agency’s posts show up in your morning leads.

Watching

Pipeforge Growth
Meridell Demand

Pancake can also watch the Keyword and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Priyanka Raghunathan to your campaign?

Campaign: Active
Sends as: Reuben Castile — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/reuben

CancelAdd to campaign

Priyanka Raghunathan added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions GTM agencies ask.

Can I run Pancake for my clients?

Yes. Open one workspace per client at $99 a month each. Each client gets its own Brain and needs its own LinkedIn account to send from.

Isn’t Pancake a rival to my agency?

It does part of what you sell: finding leads and opening LinkedIn conversations. Use it to fill your own pipeline, or run it as one piece of a client engagement.

Won’t a team hiring a GTM engineer build its Clay setup in-house?

Some will. The post still shows outbound is a priority now. Pitch the build while they hire, or support for the new engineer.

Can I change the sequence steps?

No. Every workspace runs one fixed LinkedIn sequence. What changes per lead is the message: it starts from the lead’s own post when there is one, always in your Brain voice.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Be your own best client.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for GTM agencies: Find founders hiring SDRs to build outbound.

Outbound for the outbound agency.

Founders hiring SDRs need pipeline now.

Startups hiring SDRs

Teams naming your tools

Fans of outbound creators

Followers of rival agencies

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions GTM agencies ask.

Pancake for teams like yours.

Be your own best client.

Simple, transparent pricing