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Get past the plant gate.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Job posts show what plants run.

Pancake watches six buying signals. These four matter most to industrial founders.

Stack

Plant systems in job posts

Pancake finds plants whose job posts name the historians, CMMS and SCADA tools you plug into.

Watching

  • OSIsoft PI
  • Ignition
  • SAP PM
  • Maximo
  • +3 more
Hiring

Plants hiring reliability roles

A reliability or controls opening flags a plant with a gap, and Pancake finds the person who runs it.

Watching

  • Reliability engineer
  • Controls engineer
  • SCADA engineer
  • +2 more
Keyword

Plant leaders who post

Few plant leaders post, so Pancake catches the ones writing about downtime or OT security, post attached.

Watching

  • “unplanned downtime”
  • “OT security”
  • “predictive maintenance”
Competitor

The incumbent’s audience

Pancake finds plant leaders who react to posts from the vendor you replace.

Watching

  • Brakewell Analytics
  • Fenwarden Security

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions industrial founders ask.

Plant managers barely post. Where do leads come from?

Mostly from job posts. A plant hiring a reliability engineer or asking for Maximo shows up even if nobody there posts. Each lead still needs a LinkedIn profile, since outreach runs there.

Can it read a prospect’s sensor or SCADA data?

No. Pancake never sees inside a plant. It reads job posts and what plant leaders post and engage with on LinkedIn.

Our sales cycles run nine months. What’s the point?

Pancake fills the top of that cycle with new plant contacts each morning. The pilot and the contract stay with your team.

Can it find plants that run the system we replace?

Yes, when their job posts name it. Add the tool to Stack as Replaces, and Pancake finds companies whose job posts ask for it.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Find your next pilot plant.

$99 a month, flat.
First leads arrive tomorrow morning.

Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.

3-day free trial