Pancake for martech startups: Find growth leads reacting to attribution experts.

Pancake reads marketing ops openings and job posts naming Marketo, then shows why each buyer fits. Pitch the switch.

Start free Book a demo

Example prompts

HiringWe automate ad reporting. Find US insurers and SaaS firms hiring marketing ops managers. Play it in the demo.
StackWe replace Marketo. Find US B2B companies whose marketing job posts still list it. Play it in the demo.
InfluencerWe sell attribution software. Find US growth leads engaging with measurement experts. Play it in the demo.

Pick the gap your tool closes.

Use in Claude / Codex

AdwhistleOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“ad reporting”“weekly reporting”Set upNo keywords are in your brain yet.“marketing automation”“Marketo migration”Set upNo keywords are in your brain yet.“attribution”“marketing mix modeling”

CompetitorSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.FunnelwickSet upNo competitors are in your brain yet.Tallyloop

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Vesna DykstraKwame Dunleavy

Own brandAdwhistle pageVivienne Okereke

Company signals

HiringSet upNo hiring roles were collected for this signal.Marketing ops managerPaid media analystSet upNo hiring roles were collected for this signal.Marketing automation leadSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.Google AdsMeta Ads+1 moreSet upNo technologies were collected for this signal.MarketoPardotSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We automate ad reporting. Find US insurers and SaaS firms hiring marketing ops managers.

Checking signal settingsDone

I’ll watch job posts for marketing ops roles at US insurers and SaaS firms.

Recommended next moveApproved

Signal settings

Marketing ops manager · Paid media analyst
Google Ads · Meta Ads · Looker Studio, named in job posts
“ad reporting” · “weekly reporting”

Approve changeSaved. First leads arrive tomorrow morning.

We replace Marketo. Find US B2B companies whose marketing job posts still list it.

Checking signal settingsDone

I’ll find US B2B companies whose job posts name Marketo and keep the marketing leads.

Recommended next moveApproved

Signal settings

Marketo · Pardot, named in job posts
“marketing automation” · “Marketo migration”
Funnelwick
Marketing automation lead

Approve changeSaved. First leads arrive tomorrow morning.

We sell attribution software. Find US growth leads engaging with measurement experts.

Checking signal settingsDone

I’ll watch who engages with measurement experts’ posts and keep US growth leads.

Recommended next moveApproved

Signal settings

Vesna Dykstra · Kwame Dunleavy
“attribution” · “marketing mix modeling”
Tallyloop

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

LTLorraine TuttleVP Marketing @ BrookhaleHiringMarketing ops roleApproveAdd to campaign

HSHamza SheikhCMO @ VantaloopHiringPaid media analyst roleApprove

MAMaribel ArriolaHead of Growth @ TidelockKeywordPosted on ad reportingApprove

TOTakeshi OguraPaid Media Lead @ PlumwaterStackMeta Ads in job postsApprove

OAOluwaseun AdebisiVP Growth @ LarkhollowHiringPaid media role openApprove

STSabine ThorvaldsenMarketing Director @ QuelltideStackMarketo in job postsApproveAdd to campaign

DSDarnell SwintonCMO @ NorthwoldStackPardot in job postsApprove

NCNoemi CarrascoDemand Gen Lead @ GlassreedKeywordMarketo migration postApprove

CYCrispin YatesVP Marketing @ FairlockCompetitorLiked a Funnelwick postApprove

ARAyesha RangwalaGrowth Manager @ MerritonHiringAutomation lead roleApprove

DCDashiell CraneHead of Growth @ ThimblewayInfluencerCommented on a postApproveAdd to campaign

ZOZainab OlatunjiGrowth Lead @ SaltbrookInfluencerLiked a Dunleavy postApprove

GPGustavo PimentelVP Growth @ SunmereKeywordPosted on attributionApprove

PLPhoebe LanningAnalytics Lead @ OspreylineKeywordPosted about MMMApprove

LRLamar RadcliffeCMO @ CanterbrookCompetitorLiked a Tallyloop postApprove

Bad leads (1)

LTLorraine TuttleVP Marketing @ Brookhale

HiringConfidence 90%

STSabine ThorvaldsenMarketing Director @ Quelltide

StackConfidence 87%

DCDashiell CraneHead of Growth @ Thimbleway

InfluencerConfidence 86%

CompanySeniority

BrookhaleQuelltideThimbleway

VPDirectorHead

CountryLinkedInUnited StatesProfile ↗

Hiring

Brookhale, a 600-person US insurer, is hiring a marketing operations manager. Lorraine leads its marketing team.

Stack

Quelltide, a 900-person US B2B software company, asks for Marketo in its marketing job posts. Sabine leads marketing there.

Influencer

Dashiell leads growth at Thimbleway, a 150-person US ecommerce software company. He commented on a Vesna Dykstra post about attribution.

Qualified as a leadBrookhale, a 600-person US insurer, is hiring a marketing operations manager. Lorraine leads its marketing team.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadQuelltide, a 900-person US B2B software company, asks for Marketo in its marketing job posts. Sabine leads marketing there.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadDashiell leads growth at Thimbleway, a 150-person US ecommerce software company. He commented on a Vesna Dykstra post about attribution.

Commented on a postInfluencer · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

LTLorraine TuttleSTSabine ThorvaldsenDCDashiell CraneInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Lorraine, appreciate the connect. We build software that automates ad reporting. How long does the weekly marketing report take your team?

Hi Sabine, good to connect. I work on marketing automation software. Which campaign takes your team the longest to build?

Hi Dashiell, you commented on Vesna Dykstra’s post about attribution. Which channel gets argued over most at Thimbleway?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Adwhistle

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Lorraine Tuttle — VP Marketing, BrookhaleHiring

Sabine Thorvaldsen — Marketing Director, QuelltideTech stack

Dashiell Crane — Head of Growth, ThimblewayInfluencer

ApproveRejectApproved

Hamza Sheikh — CMO, VantaloopHiring

Darnell Swinton — CMO, NorthwoldTech stack

Zainab Olatunji — Growth Lead, SaltbrookInfluencer

ApproveReject

Maribel Arriola — Head of Growth, TidelockKeyword

Noemi Carrasco — Demand Gen Lead, GlassreedKeyword

Gustavo Pimentel — VP Growth, SunmereKeyword

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Marketers post what’s broken.

Pancake watches six buying signals. These four matter most to martech founders.

Hiring

Teams hiring marketing ops

Open marketing ops and paid media roles lead you to the marketing head at that company.

Watching

Marketing ops manager
Paid media analyst
+3 more

Stack

Marketo in the job post

When a marketing job post asks for Marketo or Pardot experience, that company lands on your list.

Watching

Marketo
Pardot
+1 more

Keyword

The attribution argument

Marketers who write about broken attribution or reporting land in your queue, post attached.

Watching

“attribution”
“first-party data”
“marketing reporting”
+2 more

Influencer

Fans of attribution experts

Pancake keeps the growth and ops leads who comment on or like posts from measurement experts.

Watching

Vesna Dykstra
Kwame Dunleavy
+3 more

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Lorraine Tuttle to your campaign?

Campaign: Active
Sends as: Vivienne Okereke — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/vivienne

CancelAdd to campaign

Lorraine Tuttle added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions martech founders ask.

Marketers get pitched daily. How is this different?

The connection request carries no pitch. When a marketer posted, or engaged with an expert’s post, the first message starts from it. Job-post leads get a message in your voice.

Can you find agencies as well as brands?

Yes. Tell Pancake you sell to agencies and it keeps them. Tell it you don’t, and it skips them.

Can it find Marketo users who are unhappy?

Only the ones who say so in public. Job posts show the tool. Their own posts show the pain.

Will these leads turn into pipeline?

Pancake finds the people and opens the conversation on LinkedIn. Your offer decides what converts. Every approval and rejection sharpens who it finds next.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Marketing ops is hiring.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for martech startups: Find growth leads reacting to attribution experts.

Pick the gap your tool closes.

Marketers post what’s broken.

Teams hiring marketing ops

Marketo in the job post

The attribution argument

Fans of attribution experts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions martech founders ask.

Pancake for teams like yours.

Marketing ops is hiring.

Simple, transparent pricing