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Pancake for branding agencies: Find startup founders weighing a rebrand or new name.

Pancake reads LinkedIn posts, brand design job posts and comments on rival studios’ work. Get in before the brief is written.

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Example prompts

Meet the founder behind the rebrand.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders post before they brief.

Pancake watches six buying signals. These four matter most to brand studios.

Keyword

Founders planning a rebrand

Pancake finds founders posting about a rebrand or a new name, and brings you the post.

Watching

  • “rebrand”
  • “brand refresh”
  • “renaming”
  • +4 more
Hiring

Startups hiring brand roles

A brand designer or creative director job post shows a startup putting money into its brand.

Watching

  • Brand designer
  • Art director
  • Creative director
Own brand

People who like your work

Founders who react to case studies on your studio page or your own profile become leads.

Watching

  • Wenlock Studio
  • Margot Wenlock
Competitor

Founders eyeing other studios

A founder commenting on another studio’s case study lands in your leads, post attached.

Watching

  • Oxenford Studio
  • Kerning Brand Co.

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions brand studios ask.

My work sells on the portfolio. Why outreach?

Pancake starts the conversation on LinkedIn. A positive reply gets your booking link, and the portfolio comes to the call.

Can it find startups whose brand looks dated?

No. Pancake doesn’t judge brands. It finds founders who post about a rebrand or hire for one.

What if they already rebranded, or hired a studio?

Reject the lead and add a reason, like “already rebranded”. Every rejection teaches your Brain who to skip.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Win the rebrand brief.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
Start free

3-day free trial