Pancake for fintech startups: Find controllers whose AP teams need another clerk.

Finance job posts that name SAP Concur, LinkedIn posts on month-end close. Each morning, Pancake brings you the CFO who signs.

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Example prompts

HiringWe automate AP. Find US companies with 200 to 1,000 people hiring accounts payable staff. Play it in the demo.
StackWe replace SAP Concur. Find US companies of 100 to 500 people that ask for it in job posts. Play it in the demo.
KeywordFind US controllers and CFOs posting about month-end close. Our software shortens it. Play it in the demo.

Your buyer runs the month-end close.

Use in Claude / Codex

SettleworthOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“invoice processing”“AP backlog”Set upNo keywords are in your brain yet.“expense reports”“corporate cards”Set upNo keywords are in your brain yet.“month-end close”“close checklist”+1 more

CompetitorSet upNo competitors are in your brain yet.PaywharfDuebrightSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Odette BrannockSilas Okpara

Own brandSettleworth pageAdrian Mowbray

Company signals

HiringSet upNo hiring roles were collected for this signal.Accounts payable specialistAP clerk+1 moreSet upNo hiring roles were collected for this signal.Travel and expense analystStaff accountantSet upNo hiring roles were collected for this signal.Senior accountantRevenue accountant

StackSet upNo technologies were collected for this signal.Bill.comNetSuiteSet upNo technologies were collected for this signal.SAP ConcurExpensifySet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We automate AP. Find US companies with 200 to 1,000 people hiring accounts payable staff.

Checking signal settingsDone

I’ll watch AP job posts at US companies that size, then find the finance leader.

Recommended next moveApproved

Signal settings

Accounts payable specialist · AP clerk · Billing specialist
Bill.com · NetSuite, named in job posts
“invoice processing” · “AP backlog”
Paywharf · Duebright

Approve changeSaved. First leads arrive tomorrow morning.

We replace SAP Concur. Find US companies of 100 to 500 people that ask for it in job posts.

Checking signal settingsDone

I’ll flag job posts that ask for Concur or Expensify, then find who runs finance.

Recommended next moveApproved

Signal settings

SAP Concur · Expensify, named in job posts
Travel and expense analyst · Staff accountant
“expense reports” · “corporate cards”

Approve changeSaved. First leads arrive tomorrow morning.

Find US controllers and CFOs posting about month-end close. Our software shortens it.

Checking signal settingsDone

I’ll watch posts about month-end close and keep finance leaders at US companies.

Recommended next moveApproved

Signal settings

“month-end close” · “close checklist” · “reconciliations”
Odette Brannock · Silas Okpara
Senior accountant · Revenue accountant

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

GNGabriel NnadiController @ Marlowe FoodsHiringAP specialist role openApproveAdd to campaign

MEMariko EndoVP Finance @ BellhavenHiring2 AP clerk roles openApprove

LPLamar PettifordCFO @ GrainhouseKeywordPosted on AP backlogApprove

RPRadoslaw PietrzakFinance Director @ VantressStackNetSuite in job postsApprove

AMAaliyah MerriweatherCFO @ OsterlyCompetitorLiked a Paywharf postApprove

LBLeticia BarrowVP Finance @ PattendaleStackSAP Concur in job postsApproveAdd to campaign

JBJoon ByunController @ Wrightson LabsStackExpensify in job postsApprove

EBEsther BamgboseHead of Finance @ CavellHiringT&E analyst role openApprove

RQRamon QuirogaCFO @ Pelican RidgeKeywordPosted about expensesApprove

SASigrid AuneFinance Director @ PendrellHiringStaff accountant roleApprove

KDKeisha DanforthController @ WendlingKeywordPosted on month-endApproveAdd to campaign

EBEmil BartoszCFO @ SelbourneKeywordReconciliation postApprove

TYTamara YusupovaVP Finance @ LanyonInfluencerLiked a Brannock postApprove

OLObafemi LawalHead of Finance @ QuarltonHiringRevenue accountant roleApprove

IAInés ArriagaFinance Lead @ HatterlyKeywordClose checklist postApprove

Bad leads (1)

GNGabriel NnadiController @ Marlowe Foods

HiringConfidence 92%

LBLeticia BarrowVP Finance @ Pattendale

StackConfidence 87%

KDKeisha DanforthController @ Wendling

KeywordConfidence 89%

CompanySeniority

Marlowe FoodsPattendaleWendling

DirectorVPDirector

CountryLinkedInUnited StatesProfile ↗

Hiring

Marlowe Foods is a 480-person US food distributor with an AP specialist role open. Gabriel is the controller and oversees payables.

Stack

Pattendale is a 260-person US engineering firm. Its staff accountant job post names SAP Concur, and Leticia is the VP Finance.

Keyword

Wendling is a 310-person US logistics software company. Keisha is the controller and posted this week about a slow month-end close.

Qualified as a leadMarlowe Foods is a 480-person US food distributor with an AP specialist role open. Gabriel is the controller and oversees payables.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadPattendale is a 260-person US engineering firm. Its staff accountant job post names SAP Concur, and Leticia is the VP Finance.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadWendling is a 310-person US logistics software company. Keisha is the controller and posted this week about a slow month-end close.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

GNGabriel NnadiLBLeticia BarrowKDKeisha DanforthInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Gabriel, good to meet you here. I work on AP automation. What slows invoice approvals down most on your side?

Hi Leticia, thanks for accepting. We make expense software. How long does your team take to close out expenses each month?

Hi Keisha, I saw your post about the slow month-end close at Wendling. How many days does the close take right now?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Settleworth

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Gabriel Nnadi — Controller, Marlowe FoodsHiring

Leticia Barrow — VP Finance, PattendaleTech stack

Keisha Danforth — Controller, WendlingKeyword

ApproveRejectApproved

Mariko Endo — VP Finance, BellhavenHiring

Joon Byun — Controller, Wrightson LabsTech stack

Emil Bartosz — CFO, SelbourneKeyword

ApproveReject

Lamar Pettiford — CFO, GrainhouseKeyword

Esther Bamgbose — Head of Finance, CavellHiring

Tamara Yusupova — VP Finance, LanyonInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Finance teams show their hand.

Pancake watches six buying signals. These four matter most to fintech founders.

Hiring

Companies adding AP staff

Pancake reads AP and billing job posts, then finds the controller or CFO at that company.

Watching

AP specialist
Billing specialist
Payroll specialist
+2 more

Stack

The incumbent, in job posts

Pancake flags companies that ask for SAP Concur, Expensify or Bill.com in their finance job posts.

Watching

SAP Concur
Expensify
Bill.com
Coupa

Keyword

Controllers posting about close

A controller’s post about a slow close becomes a lead, and the first message starts from it.

Watching

“AP backlog”
“cash flow”
“month-end close”
+2 more

Competitor

Commenters on rival fintechs

Pancake watches rival fintechs’ company pages and keeps the finance leaders who engage.

Watching

Paywharf
Duebright
Spendlane

Pancake can also watch the Influencer and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Gabriel Nnadi to your campaign?

Campaign: Active
Sends as: Adrian Mowbray — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/adrian

CancelAdd to campaign

Gabriel Nnadi added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions fintech founders ask.

Will it find the AP clerk instead of the CFO?

No. The job post points to the company. Pancake then looks there for your buyer roles, like the controller or CFO.

Can we target companies that bank with a rival?

No. Banking relationships aren’t public. Stack sees only tools named in job posts, like SAP Concur or NetSuite.

How do we keep compliance in the loop?

Compliance signs off once, on your Brain voice and offer. Pancake writes every message from those. Pause the campaign any time they need a closer look.

Can it find buyers at banks and insurers?

Yes, if their people are active on LinkedIn or their job posts match your signals. Name the institution type in your Brain, like US credit unions, and each lead is checked against it.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Make the CFO’s shortlist.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for fintech startups: Find controllers whose AP teams need another clerk.

Your buyer runs the month-end close.

Finance teams show their hand.

Companies adding AP staff

The incumbent, in job posts

Controllers posting about close

Commenters on rival fintechs

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions fintech founders ask.

Pancake for teams like yours.

Make the CFO’s shortlist.

Simple, transparent pricing