Pancake for legal tech startups: Find the managing partner when a paralegal role opens.

Pancake reads job posts that name Clio, paralegal openings and GCs’ posts on contract review. Each lead is the lawyer who decides.

Start free Book a demo

Example prompts

HiringOur intake tool serves immigration firms. Find US immigration law firms hiring paralegals. Play it in the demo.
StackOur billing tool plugs into Clio. Find US law firms of 10 to 100 people whose job posts list it. Play it in the demo.
KeywordWe speed up contract review. Find US general counsels posting about contract backlogs. Play it in the demo.

Describe the firm. Meet the partner.

Use in Claude / Codex

PleadwellOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“client intake”“immigration practice”Set upNo keywords are in your brain yet.“billable hours”“time entry”Set upNo keywords are in your brain yet.“contract review”“contract backlog”+1 more

CompetitorSet upNo competitors are in your brain yet.VisaloopIntakerySet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Imelda StraussRupert Kanagawa

Own brandPleadwell pageCelia Ndiaye

Company signals

HiringSet upNo hiring roles were collected for this signal.Immigration paralegalLegal intake specialist+1 moreSet upNo hiring roles were collected for this signal.Legal billing specialistLegal assistantSet upNo hiring roles were collected for this signal.Contracts managerLegal operations analyst

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.ClioMyCase

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

Our intake tool serves immigration firms. Find US immigration law firms hiring paralegals.

Checking signal settingsDone

I’ll watch paralegal job posts at US immigration firms, then find the managing partner.

Recommended next moveApproved

Signal settings

Immigration paralegal · Legal intake specialist · Legal assistant
“client intake” · “immigration practice”
Visaloop · Intakery

Approve changeSaved. First leads arrive tomorrow morning.

Our billing tool plugs into Clio. Find US law firms of 10 to 100 people whose job posts list it.

Checking signal settingsDone

I’ll find firms whose job posts name Clio, then the partner or COO who runs the firm.

Recommended next moveApproved

Signal settings

Clio · MyCase, named in job posts
Legal billing specialist · Legal assistant
“billable hours” · “time entry”

Approve changeSaved. First leads arrive tomorrow morning.

We speed up contract review. Find US general counsels posting about contract backlogs.

Checking signal settingsDone

I’ll watch posts about contract review and keep in-house legal leaders at US companies.

Recommended next moveApproved

Signal settings

“contract review” · “contract backlog” · “legal front door”
Imelda Strauss · Rupert Kanagawa
Contracts manager · Legal operations analyst

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

FKFarida KasraeiManaging Partner @ Kasraei LawHiringParalegal role openApproveAdd to campaign

GMGraciela MontoyaCOO @ Arbelo LawHiring2 paralegal roles openApprove

WTWynn TabachnikPartner @ Tabachnik LawKeywordPosted on client intakeApprove

SMShonda MerriamPractice Manager @ Beckley LawCompetitorLiked a Visaloop postApprove

AOAnsel OkoroManaging Attorney @ Bloch RheeHiringIntake specialist roleApprove

MTMeera ThakkarCOO @ Pellbrook LegalStackClio in job postsApproveAdd to campaign

DVDorin VasilescuPartner @ Vasilescu LawStackMyCase in job postsApprove

ALAmara LindellOps Director @ Kinnear LawHiringBilling role openApprove

CPChase PembertonPartner @ Tarrant LoewKeywordPosted on time entryApprove

YRYesenia RuelasAdministrator @ Galvez LawStackClio in job postsApprove

SCSienna CavendishGeneral Counsel @ NorwickKeywordContract backlog postApproveAdd to campaign

ABAndrés BustamanteDeputy GC @ PallisterKeywordContract review postApprove

MNMai Nguyen-RossLegal Ops Lead @ RennickInfluencerLiked a Strauss postApprove

TBTerrell BlackwoodVP Legal @ BrisemontHiringContracts manager roleApprove

LBLiesl BrandvikHead of Legal @ EverbrookKeywordLegal front door postApprove

Bad leads (1)

FKFarida KasraeiManaging Partner @ Kasraei Law

HiringConfidence 90%

MTMeera ThakkarCOO @ Pellbrook Legal

StackConfidence 86%

SCSienna CavendishGeneral Counsel @ Norwick

KeywordConfidence 88%

CompanySeniority

Kasraei LawPellbrook LegalNorwick

FounderC-levelC-level

CountryLinkedInUnited StatesProfile ↗

Hiring

Kasraei Law is a 40-person US immigration firm with a paralegal role open. Farida is the managing partner and runs the practice.

Stack

Pellbrook Legal is a 60-person US litigation firm whose legal assistant job post names Clio. Meera is the COO and owns firm operations.

Keyword

Norwick is a 700-person US software company. Sienna is the general counsel and posted this week about a growing contract backlog.

Qualified as a leadKasraei Law is a 40-person US immigration firm with a paralegal role open. Farida is the managing partner and runs the practice.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadPellbrook Legal is a 60-person US litigation firm whose legal assistant job post names Clio. Meera is the COO and owns firm operations.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadNorwick is a 700-person US software company. Sienna is the general counsel and posted this week about a growing contract backlog.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

FKFarida KasraeiMTMeera ThakkarSCSienna CavendishInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Farida, I work on client intake software. How do new clients get from first call to a case file today?

Hi Meera, good to be connected. We build legal billing software. How do your lawyers log their hours?

Hi Sienna, your post mentioned a growing contract backlog at Norwick. What kind of contract fills most of the queue?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Pleadwell

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Farida Kasraei — Managing Partner, Kasraei LawHiring

Meera Thakkar — COO, Pellbrook LegalTech stack

Sienna Cavendish — General Counsel, NorwickKeyword

ApproveRejectApproved

Graciela Montoya — COO, Arbelo LawHiring

Dorin Vasilescu — Partner, Vasilescu LawTech stack

Andrés Bustamante — Deputy GC, PallisterKeyword

ApproveReject

Wynn Tabachnik — Partner, Tabachnik LawKeyword

Amara Lindell — Ops Director, Kinnear LawHiring

Mai Nguyen-Ross — Legal Ops Lead, RennickInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Busy firms hire in public.

Pancake watches six buying signals. These four matter most to legal tech founders.

Hiring

Firms hiring paralegals

Paralegal and intake job posts point Pancake to the firm, then to the partner who runs it.

Watching

Paralegal
Intake specialist
Legal assistant
+2 more

Stack

Practice tools in job posts

When a firm’s job post asks for Clio or iManage, Pancake brings you the firm’s COO or managing partner.

Watching

Clio
iManage
NetDocuments
MyCase

Keyword

Lawyers posting about intake

Partners and legal ops leads who post about intake or billable hours become leads.

Watching

“client intake”
“billable hours”
“contract review”
+2 more

Influencer

Voices partners follow

Lawyers who react to legal innovation voices become leads when their firm fits your Brain.

Watching

Imelda Strauss
Rupert Kanagawa
+3 more

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Farida Kasraei to your campaign?

Campaign: Active
Sends as: Celia Ndiaye — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/celia

CancelAdd to campaign

Farida Kasraei added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions legal tech founders ask.

Are lawyers even reachable on LinkedIn?

Firm leaders who post, engage or hire show up. Solo practitioners who stay quiet on LinkedIn are hard to find.

Can we target one practice area?

Yes. Describe it in your Brain, like immigration firms with 10 to 50 people, and each lead is checked against it.

Do in-house legal teams count, or only law firms?

Both. Point your Brain at general counsels and legal ops leads inside companies, and leads come from there.

Can I target one state?

Yes, with a trade-off. Leads are sourced across the US, then checked against the state named in your Brain. One state means fewer leads each morning.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Skip the front desk.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for legal tech startups: Find the managing partner when a paralegal role opens.

Describe the firm. Meet the partner.

Busy firms hire in public.

Firms hiring paralegals

Practice tools in job posts

Lawyers posting about intake

Voices partners follow

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions legal tech founders ask.

Pancake for teams like yours.

Skip the front desk.

Simple, transparent pricing