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Pancake for executive coaches: Find founder-CEOs learning to delegate in public.

Pancake reads reactions to your posts, senior job openings and fans of leadership authors. You spend the week coaching.

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Example prompts

Meet CEOs as the job grows.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Leaders post about what’s hard.

Pancake watches six buying signals. These four matter most to coaches.

Own brand

CEOs who react to your posts

When a founder engages with your posts and fits your Brain, Pancake adds them as a lead.

Watching

  • Lydia Kovacevic
  • Kovacevic Coaching
Keyword

Leaders naming the hard part

Pancake finds CEOs posting about delegation, their calendar or year one in the job, and shows you the post.

Watching

  • “delegation”
  • “first-time CEO”
  • +3 more
Hiring

New leaders on the way in

When a company posts a senior role, Pancake brings you the CEO or People leader making that hire.

Watching

  • Head of Engineering
  • Head of Product
  • +2 more
Influencer

Readers of leadership authors

Founders who like or comment on posts by the leadership writers you name land in your leads.

Watching

  • Harlan Pettigrew
  • Sunniva Blake

Pancake can also watch the Competitor and Stack signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions coaches ask.

I rarely post on LinkedIn. Will this work?

Yes. Own brand is one signal of six. Keyword, Hiring and Influencer find leaders whether you post or not.

Can it book discovery calls?

Not directly. When a lead replies with interest, Pancake answers once with your booking link. After that, the conversation is yours.

Can it reach the People leader who pays for coaching?

Yes. Add roles like VP People or Chief People Officer to your Brain. Pancake keeps leads in those seats at companies that fit.

Can it find people who pay for their own coaching?

Only people at companies. Pancake finds leads through LinkedIn activity and job posts, so it fits executive coaching, not life coaching.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Turn readers into clients.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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3-day free trial