Pancake for PPC agencies: Find e-commerce brands staffing up paid media.

Google Ads in job posts and CAC debates on LinkedIn lead to the head of growth. Run their ads while the role sits open.

Start free Book a demo

Example prompts

HiringWe run paid media. Find US e-commerce brands with 10 to 150 staff hiring a paid media manager. Play it in the demo.
KeywordMy agency fixes rising CAC. Find US heads of growth posting about CAC or Performance Max. Play it in the demo.
StackI manage B2B ad accounts. Find US SaaS teams whose job posts ask for Google Ads skills. Play it in the demo.

Aim Pancake at your next ad account.

Use in Claude / Codex

Brennick MediaOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“rising CAC”“scaling paid social”Set upNo keywords are in your brain yet.“rising CAC”“Performance Max”+1 moreSet upNo keywords are in your brain yet.“paid pipeline”

CompetitorSet upNo competitors are in your brain yet.Ridgebid MediaSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Marisol VanceDeshawn Pike

Own brandBrennick Media pageAria Brennick

Company signals

HiringSet upNo hiring roles were collected for this signal.Paid media managerPPC specialist+1 moreSet upNo hiring roles were collected for this signal.Growth marketing managerSet upNo hiring roles were collected for this signal.Demand gen managerPaid acquisition lead

StackSet upNo technologies were collected for this signal.Google AdsMeta Ads ManagerSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.Google AdsLinkedIn Ads

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We run paid media. Find US e-commerce brands with 10 to 150 staff hiring a paid media manager.

Checking signal settingsDone

I’ll watch job posts for paid media roles at US e-commerce brands that size.

Recommended next moveApproved

Signal settings

Paid media manager · PPC specialist · Paid social specialist
Google Ads · Meta Ads Manager, named in job posts
“rising CAC” · “scaling paid social”
Ridgebid Media

Approve changeSaved. First leads arrive tomorrow morning.

My agency fixes rising CAC. Find US heads of growth posting about CAC or Performance Max.

Checking signal settingsDone

I’ll watch posts about CAC and Performance Max from heads of growth at US companies.

Recommended next moveApproved

Signal settings

“rising CAC” · “Performance Max” · “blended ROAS”
Marisol Vance · Deshawn Pike
Growth marketing manager

Approve changeSaved. First leads arrive tomorrow morning.

I manage B2B ad accounts. Find US SaaS teams whose job posts ask for Google Ads skills.

Checking signal settingsDone

I’ll look for Google Ads in US SaaS job posts, then find each team’s head of growth.

Recommended next moveApproved

Signal settings

Google Ads · LinkedIn Ads, named in job posts
Demand gen manager · Paid acquisition lead
Brennick Media
“paid pipeline”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

TBTalia BrookshireHead of Growth @ BrackenhueHiringPaid media manager roleApproveAdd to campaign

EHEmeka HollinsVP Marketing @ ClovermoorHiringPPC specialist role openApprove

LCLuz CarranzaE-commerce Lead @ KibblecrestKeywordPosted about rising CACApprove

GWGraham WhitlockGrowth Director @ MarblecoveStackGoogle Ads in job postsApprove

ASAnika SorensenCMO @ Wickfern Candle Co.CompetitorLiked a Ridgebid postApprove

DEDante EcholsVP Marketing @ Fernwick ApparelKeywordPosted about Meta CACApproveAdd to campaign

NVNaomi VrabelHead of Growth @ SpindlecoveKeywordPosted about PMaxApprove

DODarius OyenugaPerformance Lead @ OatmossInfluencerLiked a Vance postApprove

PSPetra SoderquistCMO @ Quillmere HomeInfluencerCommented on a postApprove

JPJamal PrescottCEO @ Indigrove DenimHiringGrowth marketing roleApprove

MTMonique TreadwellDemand Gen Director @ QuorviaStackGoogle Ads in job postsApproveAdd to campaign

SRStefan RendellHead of Growth @ StratavineStackGoogle Ads in job postsApprove

AOAdaeze ObioraVP Marketing @ KilnworthHiringDemand gen role openApprove

CMColin MaheswaranMarketing Director @ BrightkeelOwn brandLiked a Brennick postApprove

SPSasha PetrakisGrowth Lead @ TessaryKeywordPosted on paid pipelineApprove

Bad leads (1)

TBTalia BrookshireHead of Growth @ Brackenhue

HiringConfidence 91%

DEDante EcholsVP Marketing @ Fernwick Apparel

KeywordConfidence 88%

MTMonique TreadwellDemand Gen Director @ Quorvia

StackConfidence 89%

CompanySeniority

BrackenhueFernwick ApparelQuorvia

HeadVPDirector

CountryLinkedInUnited StatesProfile ↗

Hiring

Brackenhue is a 60-person US e-commerce brand with a paid media manager role open. Talia heads growth there.

Keyword

Fernwick Apparel is a 90-person US e-commerce brand. Dante runs marketing and wrote this week that CAC on Meta keeps climbing.

Stack

Quorvia is a 150-person US B2B software company whose job posts name Google Ads. Monique leads demand generation there.

Qualified as a leadBrackenhue is a 60-person US e-commerce brand with a paid media manager role open. Talia heads growth there.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadFernwick Apparel is a 90-person US e-commerce brand. Dante runs marketing and wrote this week that CAC on Meta keeps climbing.

Qualified as a leadQuorvia is a 150-person US B2B software company whose job posts name Google Ads. Monique leads demand generation there.

No engagement signals yet — this lead was sourced via Stack.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

TBTalia BrookshireDEDante EcholsMTMonique TreadwellInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Talia, thanks for accepting. I live inside ad accounts, so I’m always curious what’s working for other brands. Which channel carries the most weight for you right now?

Hi Dante, saw your post about CAC climbing on Meta. Did the creative or the audiences stop working first?

Hi Monique, nice to connect. I manage B2B ad accounts. Where does most of your budget go these days, search or social?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Brennick Media

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Talia Brookshire — Head of Growth, BrackenhueHiring

Dante Echols — VP Marketing, Fernwick ApparelKeyword

Monique Treadwell — Demand Gen Director, QuorviaTech stack

ApproveRejectApproved

Emeka Hollins — VP Marketing, ClovermoorHiring

Naomi Vrabel — Head of Growth, SpindlecoveKeyword

Stefan Rendell — Head of Growth, StratavineTech stack

ApproveReject

Luz Carranza — E-commerce Lead, KibblecrestKeyword

Darius Oyenuga — Performance Lead, OatmossInfluencer

Adaeze Obiora — VP Marketing, KilnworthHiring

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Growth marketers post when CAC climbs.

Pancake watches six buying signals. These four matter most to PPC agencies.

Keyword

Posts about CAC and ROAS

Pancake finds growth marketers posting about ad costs and returns, and shows you the post.

Watching

“ROAS”
“rising CAC”
“PMax”
+2 more

Hiring

Teams hiring paid media

When a company posts a paid search or social role, Pancake finds its head of growth.

Watching

PPC specialist
Paid media manager
+2 more

Stack

Ad platforms in job posts

A job post that names Google Ads or LinkedIn Ads puts that company on your list.

Watching

Google Ads
LinkedIn Ads
Meta Ads Manager
+1 more

Influencer

Fans of paid media experts

Pancake watches the paid acquisition experts you name and keeps the heads of growth who engage.

Watching

Marisol Vance
Deshawn Pike

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Talia Brookshire to your campaign?

Campaign: Active
Sends as: Aria Brennick — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/aria

CancelAdd to campaign

Talia Brookshire added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions PPC agencies ask.

Can you see how much they spend on ads?

No. Pancake reads job posts and LinkedIn activity, not ad accounts, pixels or spend. You size the budget on the first call.

Can it find brands that fired their agency?

No. Pancake has no news signal and can’t see which agency a brand uses. It finds growth marketers who post about CAC or hire for paid media.

Can I target brands by ad platform?

Yes, through job posts. The Stack signal finds companies whose job posts name Google Ads, Meta Ads Manager or LinkedIn Ads. Brands that aren’t hiring won’t show up this way.

Will a company hiring in-house want an agency?

Some won’t. The job post still shows paid media is a priority now. Pitch coverage while they hire, or support for the new hire.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Take over their ads.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for PPC agencies: Find e-commerce brands staffing up paid media.

Aim Pancake at your next ad account.

Growth marketers post when CAC climbs.

Posts about CAC and ROAS

Teams hiring paid media

Ad platforms in job posts

Fans of paid media experts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions PPC agencies ask.

Pancake for teams like yours.

Take over their ads.

Simple, transparent pricing