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Pancake for PR firms: Find founders asking how to get press coverage.

Comms job openings and fans of media relations pros bring you whoever hires PR. Your pitch lands before the referrals do.

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Example prompts

Get in before the agency search.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Founders say when they want press.

Pancake watches six buying signals. These four matter most to PR firms.

Keyword

Founders who ask for press

Pancake finds founders posting about coverage, earned media or their story, with the post attached.

Watching

  • “press coverage”
  • “earned media”
  • +3 more
Hiring

Companies hiring comms

Pancake reads job posts for comms and PR roles, then finds the founder or marketing lead there.

Watching

  • Communications manager
  • PR manager
  • +2 more
Influencer

Fans of media relations pros

Heads of comms who engage with the media relations voices you name become leads.

Watching

  • Noor Khalidi
  • Grant Esterhaus
Stack

Media tools in job posts

Job posts naming Cision or Muck Rack point to a company that works the press.

Watching

  • Cision
  • Muck Rack
  • Meltwater

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions PR firms ask.

Can you tell me which startups raised money?

No. There’s no funding signal. Pancake reads LinkedIn posts, engagement and job posts, so you see who talks about press, not who raised.

Will it pitch journalists for me?

No. Pancake finds your clients: the founders and heads of comms who hire PR. Media outreach stays with your team.

Can it find founders before a launch?

Only when they post about it. Add phrases like “launching soon” as keywords, and Pancake finds the founders who use them. Quiet launches stay invisible.

Does it work for consumer and lifestyle PR?

Less well. Pancake works from LinkedIn, where B2B tech founders and heads of comms post. Consumer and lifestyle brands post less there.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Be the firm they call.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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