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Pancake for solopreneurs: Find B2B buyers who react to your build-in-public posts.

Pancake reads comments under your niche’s creators and a bigger rival’s page. Approve a lead in one click, then keep building.

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Example prompts

Brief it once. Then go build.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Your audience has buyers in it.

Pancake watches six buying signals. These four matter most to solo founders.

Own brand

Readers of your build log

Each like or comment on your posts is checked against your buyer, and the fits become leads.

Watching

  • Esme Rutherford
  • Rutherford Labs
Keyword

People posting your problem

Pancake searches LinkedIn posts for the problem you solve, in the words your buyers use.

Watching

  • “async standups”
  • “client reporting”
  • +3 more
Influencer

Fans of your niche’s creators

People who engage with the creators your buyers follow become leads, filtered to your market.

Watching

  • Delia Kerr
  • Kenji Lockard
  • Anselm Crowder
Competitor

The bigger tool’s audience

People who react to a bigger rival’s posts become leads for the tool you built alone.

Watching

  • Huddlebox
  • Clientglass
  • Changemill

Pancake can also watch the Hiring and Stack signals. Both start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions solo founders ask.

I can’t review leads every day. What happens?

New leads wait until you get to them. Pancake never contacts a lead you haven’t approved. Approving one from Slack takes a click.

Is $99 worth it before I have revenue?

You see the first leads Pancake found before your trial starts. After the 3-day trial, it’s $99 a month, flat.

My buyers are consumers. Will it work?

No. Pancake finds B2B buyers on LinkedIn: people who buy for a team or a company.

Do I need a big LinkedIn following?

No. Keyword, Competitor and Influencer signals work with zero followers. Your own posts become a fourth source once people engage with them.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

You ship. We find buyers.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
Start free

3-day free trial