Pancake for SEO agencies: Find marketers blaming a core update for lost traffic.

Pancake follows zero-click threads and SEO job posts to whoever owns search. Sell the recovery while the drop stings.

Start free Book a demo

Example prompts

KeywordWe fix organic traffic. Find heads of marketing at US SaaS firms posting about AI Overviews. Play it in the demo.
HiringWe’re an SEO agency. Find US fintechs with 50 to 300 staff hiring an SEO or content manager. Play it in the demo.
StackWe do e-commerce SEO. Find US online retailers whose job posts name Semrush or Ahrefs. Play it in the demo.

From lost clicks to a warm lead.

Use in Claude / Codex

Crawlmere SEOOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“AI Overviews”“organic traffic drop”+1 moreSet upNo keywords are in your brain yet.“SEO roadmap”Set upNo keywords are in your brain yet.“category page rankings”

CompetitorSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Mirela OlanderSet upNo influencers or experts are in your brain yet.

Own brandCrawlmere SEO pageRhea Montague

Company signals

HiringSet upNo hiring roles were collected for this signal.SEO specialistSet upNo hiring roles were collected for this signal.SEO managerContent marketing manager+1 moreSet upNo hiring roles were collected for this signal.E-commerce SEO specialist

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.SemrushAhrefsSet upNo technologies were collected for this signal.SemrushAhrefs

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We fix organic traffic. Find heads of marketing at US SaaS firms posting about AI Overviews.

Checking signal settingsDone

I’ll watch posts about AI Overviews and traffic drops, and keep SaaS marketing heads.

Recommended next moveApproved

Signal settings

“AI Overviews” · “organic traffic drop” · “zero-click search”
Mirela Olander
SEO specialist

Approve changeSaved. First leads arrive tomorrow morning.

We’re an SEO agency. Find US fintechs with 50 to 300 staff hiring an SEO or content manager.

Checking signal settingsDone

I’ll watch job posts for SEO and content roles at US fintechs that size.

Recommended next moveApproved

Signal settings

SEO manager · Content marketing manager · SEO specialist
Semrush · Ahrefs, named in job posts
“SEO roadmap”

Approve changeSaved. First leads arrive tomorrow morning.

We do e-commerce SEO. Find US online retailers whose job posts name Semrush or Ahrefs.

Checking signal settingsDone

I’ll track retailers whose job posts name those tools, then find who runs e-commerce.

Recommended next moveApproved

Signal settings

Semrush · Ahrefs, named in job posts
E-commerce SEO specialist
“category page rankings”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

YDYusuf DemirciHead of Growth @ KelvaryKeywordPosted on AI OverviewsApproveAdd to campaign

CDCeleste DucheneHead of Content @ GravelbeamKeywordPosted on zero-clickApprove

ABAndre BalogunVP Marketing @ VerrowInfluencerLiked an Olander postApprove

LPLakshmi PillaiContent Lead @ FablewiseHiringSEO specialist roleApprove

GWGrady WetherellGrowth Lead @ OxleafKeywordPosted on traffic dropApprove

RTRosalind TeagueMarketing Director @ KelpstoneHiringSEO manager roleApproveAdd to campaign

EEEmeka EzeaniVP Marketing @ CobaltrowHiring2 SEO roles openApprove

HVHarper ValeCMO @ HarbrightStackSemrush in job postsApprove

IZIgnacio ZubiriGrowth Lead @ QuoinworksHiringContent marketing roleApprove

JTJoy TakemotoHead of Content @ PellamKeywordPosted on SEO roadmapApprove

NBNadine BrouwerVP E-commerce @ BurrowpawStackSemrush in job postsApproveAdd to campaign

OKOtis KittredgeHead of Growth @ Corkery SupplyStackAhrefs in job postsApprove

MDMarisela DuarteSEO Manager @ Loamwell GoodsHiringE-commerce SEO roleApprove

ABArjun BhattacharyaGrowth Lead @ LanternlyKeywordPosted on category SEOApprove

STSofia TrevisanFounder @ PlumcorkStackAhrefs in job postsApprove

Bad leads (1)

YDYusuf DemirciHead of Growth @ Kelvary

KeywordConfidence 88%

RTRosalind TeagueMarketing Director @ Kelpstone

HiringConfidence 90%

NBNadine BrouwerVP E-commerce @ Burrowpaw

StackConfidence 84%

CompanySeniority

KelvaryKelpstoneBurrowpaw

HeadDirectorVP

CountryLinkedInUnited StatesProfile ↗

Keyword

Yusuf leads growth at Kelvary, an 80-person US SaaS company. This week he posted that AI Overviews are cutting its blog clicks.

Hiring

Rosalind directs marketing at Kelpstone, a 60-person US fintech with an SEO manager role open.

Stack

Burrowpaw is a 150-person US pet supplies retailer. Its open job posts name Semrush, and Nadine runs e-commerce.

Qualified as a leadYusuf leads growth at Kelvary, an 80-person US SaaS company. This week he posted that AI Overviews are cutting its blog clicks.

Qualified as a leadRosalind directs marketing at Kelpstone, a 60-person US fintech with an SEO manager role open.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadBurrowpaw is a 150-person US pet supplies retailer. Its open job posts name Semrush, and Nadine runs e-commerce.

No engagement signals yet — this lead was sourced via Stack.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

YDYusuf DemirciRTRosalind TeagueNBNadine BrouwerInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Yusuf, read your post about AI Overviews cutting Kelvary’s blog clicks. Which pages took the biggest hit?

Hi Rosalind, appreciate the connection. We’re an SEO agency, and search has changed a lot this year. Is organic still growing for you, or holding flat?

Hi Nadine, great to connect. We do e-commerce SEO, so I think a lot about how stores get found. Which bring in more sales for you, category pages or product pages?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Crawlmere SEO

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Yusuf Demirci — Head of Growth, KelvaryKeyword

Rosalind Teague — Marketing Director, KelpstoneHiring

Nadine Brouwer — VP E-commerce, BurrowpawTech stack

ApproveRejectApproved

Celeste Duchene — Head of Content, GravelbeamKeyword

Emeka Ezeani — VP Marketing, CobaltrowHiring

Otis Kittredge — Head of Growth, Corkery SupplyTech stack

ApproveReject

Andre Balogun — VP Marketing, VerrowInfluencer

Harper Vale — CMO, HarbrightTech stack

Marisela Duarte — SEO Manager, Loamwell GoodsHiring

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Rankings slip. Marketers post about it.

Pancake watches six buying signals. These four matter most to SEO agencies.

Keyword

Posts about lost traffic

Pancake finds marketers posting about core updates, AI Overviews or falling clicks.

Watching

“AI Overviews”
“ChatGPT search”
+3 more

Hiring

Teams hiring SEO roles

An SEO job post puts search on the roadmap, and Pancake finds who runs marketing there.

Watching

SEO specialist
SEO manager
Content writer

Stack

Semrush in the job post

Pancake finds companies whose job posts ask for Semrush, Ahrefs or the other tools you work in.

Watching

Semrush
Ahrefs
Google Search Console

Influencer

Commenters on SEO experts

Marketers who comment on posts by the search experts you name show up with the thread they joined.

Watching

Mirela Olander
Cormac Pryce

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Yusuf Demirci to your campaign?

Campaign: Active
Sends as: Rhea Montague — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/rhea

CancelAdd to campaign

Yusuf Demirci added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions SEO agencies ask.

Can Pancake see a prospect’s rankings?

No. Rankings and audits stay your job. Pancake reads LinkedIn posts and job posts, then brings you the person behind them.

We serve SaaS and e-commerce. Can one setup cover both?

Yes, if one pitch fits both, since your Brain can list several industries. If the pitches differ, run the second market in its own workspace at $99 a month.

I sell GEO. Can it find people worried about ChatGPT answers?

Yes. Add “ChatGPT search” or “AI Overviews” as keywords, and Pancake finds the people posting about them.

Can Pancake send prospects a free SEO audit?

No. Outreach is plain LinkedIn text, up to 500 characters a message, with no attachments. The audit comes after they reply.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

They posted. You pitch.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
Works with Claude Code and Codex.
Unlimited seats.

Start free

3-day free trial

Pancake for SEO agencies: Find marketers blaming a core update for lost traffic.

From lost clicks to a warm lead.

Rankings slip. Marketers post about it.

Posts about lost traffic

Teams hiring SEO roles

Semrush in the job post

Commenters on SEO experts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions SEO agencies ask.

Pancake for teams like yours.

They posted. You pitch.

Simple, transparent pricing