Pancake for commercial solar companies: Find facility heads posting about energy costs.

Pancake reads energy manager openings, CFOs commenting on energy experts’ posts and rival installers’ pages. You pitch the savings.

Start free Book a demo

Example prompts

KeywordWe put solar on factory roofs. Find US facilities directors posting about energy costs. Play it in the demo.
HiringWe build on-site solar. Find US cold storage companies hiring an energy manager. Play it in the demo.
InfluencerWe sell solar with storage. Find US food processing CFOs who engage with energy experts. Play it in the demo.

Find who signs for the roof.

Use in Claude / Codex

Sunbarrow EnergyOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“energy costs”“demand charges”+1 moreSet upNo keywords are in your brain yet.“power costs”“cold storage energy”Set upNo keywords are in your brain yet.“power purchase agreement”“energy budget”

CompetitorSet upNo competitors are in your brain yet.Ampridge SolarSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.Sunquarry Commercial

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Joan LaskoRavi Mehra

Own brandSunbarrow Energy pageLucas Arbogast

Company signals

HiringSet upNo hiring roles were collected for this signal.Energy managerFacilities managerSet upNo hiring roles were collected for this signal.Energy managerFacilities manager+1 moreSet upNo hiring roles were collected for this signal.

StackSet upNo technologies were collected for this signal.MetasysEnergyCAPSet upNo technologies were collected for this signal.EnergyCAPSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We put solar on factory roofs. Find US facilities directors posting about energy costs.

Checking signal settingsDone

I’ll watch posts about energy costs and keep facilities leaders at US manufacturers.

Recommended next moveApproved

Signal settings

“energy costs” · “demand charges” · “utility rate hike”
Energy manager · Facilities manager
Metasys · EnergyCAP, named in job posts
Ampridge Solar

Approve changeSaved. First leads arrive tomorrow morning.

We build on-site solar. Find US cold storage companies hiring an energy manager.

Checking signal settingsDone

I’ll track energy job posts at US cold storage firms and find who runs their sites.

Recommended next moveApproved

Signal settings

Energy manager · Facilities manager · Refrigeration engineer
“power costs” · “cold storage energy”
EnergyCAP, named in job posts

Approve changeSaved. First leads arrive tomorrow morning.

We sell solar with storage. Find US food processing CFOs who engage with energy experts.

Checking signal settingsDone

I’ll track who comments on energy experts’ posts and keep food processing CFOs.

Recommended next moveApproved

Signal settings

Joan Lasko · Ravi Mehra
“power purchase agreement” · “energy budget”
Sunquarry Commercial

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

MKMarisa KolbeckVP Facilities @ CobbwellKeywordPosted on energy costsApproveAdd to campaign

HZHector ZamarripaPlant Manager @ DrayburnKeywordPosted on rate hikesApprove

DKDeepa KrishnamurthyFacilities Director @ HensworthHiringFacilities manager roleApprove

CBCurtis BlanchardChief Engineer @ MorrowfieldStackMetasys in job postsApprove

YPYesenia PortilloCFO @ GaleworthCompetitorLiked an Ampridge postApprove

TMTobias MwangiVP Operations @ FrostvaleHiringEnergy manager roleApproveAdd to campaign

LHLaurel HasegawaCOO @ RimeportHiringRefrigeration role openApprove

WLWarren LockhartVP Supply Chain @ ColdwickKeywordPosted on power costsApprove

NONkem OnyekachiFacilities Lead @ PolarbrookHiringFacilities manager roleApprove

DKDale KowalewskiVP Engineering @ IcefernStackEnergyCAP in job postsApprove

BFBernadette FogartyCFO @ Harlowe CreameryInfluencerCommented on a postApproveAdd to campaign

JMJuan MedinaVP Finance @ Pickwell FoodsInfluencerLiked a Mehra postApprove

TPThanh PhamController @ Oatcastle MillsKeywordPosted about PPAsApprove

RBRhonda BeckwithCFO @ BrinecraftCompetitorLiked a Sunquarry postApprove

ASArturo SalgadoTreasurer @ Tallgrain FoodsInfluencerCommented on a postApprove

Bad leads (1)

MKMarisa KolbeckVP Facilities @ Cobbwell

KeywordConfidence 89%

TMTobias MwangiVP Operations @ Frostvale

HiringConfidence 87%

BFBernadette FogartyCFO @ Harlowe Creamery

InfluencerConfidence 85%

CompanySeniority

CobbwellFrostvaleHarlowe Creamery

VPVPC-level

CountryLinkedInUnited StatesProfile ↗

Keyword

Cobbwell is a 420-person US plastics manufacturer. Marisa runs its facilities and posted this week about rising energy costs.

Hiring

Frostvale, a 380-person US cold storage company, is hiring an energy manager. Tobias runs operations there.

Influencer

Harlowe Creamery is a 260-person US dairy processor. Bernadette is the CFO and commented on Joan Lasko’s post about locking in power prices.

Qualified as a leadCobbwell is a 420-person US plastics manufacturer. Marisa runs its facilities and posted this week about rising energy costs.

Qualified as a leadFrostvale, a 380-person US cold storage company, is hiring an energy manager. Tobias runs operations there.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadHarlowe Creamery is a 260-person US dairy processor. Bernadette is the CFO and commented on Joan Lasko’s post about locking in power prices.

Commented on a postInfluencer · View post ↗

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

MKMarisa KolbeckTMTobias MwangiBFBernadette FogartyInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Marisa, you posted about rising energy costs at Cobbwell. Are demand charges or the base rate hurting more?

Hi Tobias, good to meet you here. We design and build on-site solar. Who keeps an eye on energy costs on your side today?

Hi Bernadette, I came across your comment on Joan Lasko’s post about locking in power prices. How far ahead does Harlowe usually buy its power?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written from 1 signal + your Brain voice.

Written in your Brain voice.

Sunbarrow Energy

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Marisa Kolbeck — VP Facilities, CobbwellKeyword

Tobias Mwangi — VP Operations, FrostvaleHiring

Bernadette Fogarty — CFO, Harlowe CreameryInfluencer

ApproveRejectApproved

Hector Zamarripa — Plant Manager, DrayburnKeyword

Laurel Hasegawa — COO, RimeportHiring

Juan Medina — VP Finance, Pickwell FoodsInfluencer

ApproveReject

Deepa Krishnamurthy — Facilities Director, HensworthHiring

Warren Lockhart — VP Supply Chain, ColdwickKeyword

Thanh Pham — Controller, Oatcastle MillsKeyword

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Every power bill has an owner.

Pancake watches six buying signals. These four matter most to C&I solar teams.

Keyword

Posts about the power bill

Facility and finance leaders who post about the power bill become leads, post attached.

Watching

“energy costs”
“demand charges”
“utility rate hike”
+2 more

Hiring

Companies hiring energy managers

An open energy role means the bill is getting an owner, so Pancake finds the ops or finance leader there.

Watching

Energy manager
Facilities manager
Plant engineer
+1 more

Influencer

CFOs who follow energy voices

When a CFO or facility head comments on an energy expert’s post, Pancake brings you that person.

Watching

Joan Lasko
Ravi Mehra
Colleen Hartwig

Competitor

Your rivals’ audience

Pancake finds the buyers among people reacting to other commercial solar companies’ posts.

Watching

Ampridge Solar
Sunquarry Commercial
Heliaport Energy

Pancake can also watch the Own brand and Stack signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Marisa Kolbeck to your campaign?

Campaign: Active
Sends as: Lucas Arbogast — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/lucas

CancelAdd to campaign

Marisa Kolbeck added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions C&I solar teams ask.

Do you find residential customers?

No. Pancake finds decision makers at businesses, from what they post on LinkedIn and from job posts. It doesn’t sell lead lists.

Can it find buildings by roof size or permits?

No. Pancake has no property, permit or map data. It finds the people, and you qualify the site on the first call.

Can I target my service area?

Yes. Name your states in the Brain and each lead is checked against them. A company’s plants can sit far from its head office, so confirm the site before you quote.

Many businesses lease. Can it find the building owner?

No. Pancake can’t see who owns a building. Add heads of real estate as a buyer role in your Brain, and Pancake checks every lead against it.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Cut a plant’s power bill.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for commercial solar companies: Find facility heads posting about energy costs.

Find who signs for the roof.

Every power bill has an owner.

Posts about the power bill

Companies hiring energy managers

CFOs who follow energy voices

Your rivals’ audience

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions C&I solar teams ask.

Pancake for teams like yours.

Cut a plant’s power bill.

Simple, transparent pricing