Start freeBook a demo

Pancake for fractional CFOs: Find the CEO behind each VP Finance job post.

Pancake reads controller openings, QuickBooks in job posts and LinkedIn talk about cash runway. Step in as their part-time CFO.

Start freeBook a demo

Example prompts

Reach the CEO before the seat fills.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

Runway posts come before the CFO hire.

Pancake watches six buying signals. These four matter most to fractional CFOs.

Hiring

Companies hiring finance leaders

Pancake matches each finance leadership job post to the CEO or founder behind the hire.

Watching

  • VP Finance
  • Financial controller
  • Head of Finance
  • +2 more
Stack

Accounting tools in job posts

A job post that asks for QuickBooks or NetSuite tells you which books you’d walk into.

Watching

  • QuickBooks
  • Xero
  • NetSuite
Keyword

Founders posting about runway

Founders writing about cash, forecasts or board prep become leads when their company fits.

Watching

  • “cash runway”
  • “13-week cash flow”
  • “board reporting”
  • +2 more
Influencer

Where founders learn finance

Pancake keeps the founders who like or comment on posts from the startup finance writers you name.

Watching

  • Delphine Marsh
  • Oren Blackwell

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions fractional CFOs ask.

Can it tell who still runs finance on a bookkeeper?

Not directly. Pancake can’t see a company’s books. A controller or VP Finance job post is the tell, and each lead shows it.

Can it find companies that raised a round?

No. Pancake doesn’t see funding or financials. It finds finance job posts and founders posting about runway or board prep.

Can I pause outreach during close week?

Yes. Pausing the campaign stops sending right away, and scheduled steps hold. When you resume, each lead picks up where it left off.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Take the seat part-time.

$99 a month, flat.
First leads arrive tomorrow morning.

Start freeBook a demo

Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
Start free

3-day free trial