Pancake for cloud consultancies: Find IT directors with VMware in their job posts.

Pancake reads DevOps openings, VMware in job posts and CTOs writing on cloud costs. You pitch the migration with proof in hand.

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Example prompts

StackWe move VMware estates to Azure. Find US companies whose job posts name VMware or vSphere. Play it in the demo.
HiringWe run DevOps as a service. Find US firms with 100 to 1,000 staff hiring a DevOps engineer. Play it in the demo.
KeywordFind tech and finance leaders at US firms with 50 to 500 staff posting about cloud costs. Play it in the demo.

Three ways into a cloud project.

Use in Claude / Codex

Hsieh CloudOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“VMware licensing”“data center exit”Set upNo keywords are in your brain yet.“on-call rotation”Set upNo keywords are in your brain yet.“cloud costs”“AWS bill”+1 more

CompetitorSet upNo competitors are in your brain yet.Skyfold CloudSet upNo competitors are in your brain yet.Set upNo competitors are in your brain yet.Vantora CloudSkyfold Cloud

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Joss FerrierSet upNo influencers or experts are in your brain yet.Nandini SarangiJoss Ferrier

Own brandHsieh Cloud pageVivian Hsieh

Company signals

HiringSet upNo hiring roles were collected for this signal.Cloud architectAzure administratorSet upNo hiring roles were collected for this signal.DevOps engineerSite reliability engineer+1 moreSet upNo hiring roles were collected for this signal.FinOps analyst

StackSet upNo technologies were collected for this signal.VMwarevSphereSet upNo technologies were collected for this signal.TerraformKubernetesSet upNo technologies were collected for this signal.

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

We move VMware estates to Azure. Find US companies whose job posts name VMware or vSphere.

Checking signal settingsDone

I’ll track VMware and vSphere in US job posts, then find the infrastructure lead.

Recommended next moveApproved

Signal settings

VMware · vSphere, named in job posts
“VMware licensing” · “data center exit”
Cloud architect · Azure administrator
Skyfold Cloud

Approve changeSaved. First leads arrive tomorrow morning.

We run DevOps as a service. Find US firms with 100 to 1,000 staff hiring a DevOps engineer.

Checking signal settingsDone

I’ll watch job posts for DevOps and SRE roles and skip listings posted by recruiters.

Recommended next moveApproved

Signal settings

DevOps engineer · Site reliability engineer · Platform engineer
Terraform · Kubernetes, named in job posts
“on-call rotation”
Joss Ferrier

Approve changeSaved. First leads arrive tomorrow morning.

Find tech and finance leaders at US firms with 50 to 500 staff posting about cloud costs.

Checking signal settingsDone

I’ll watch tech and finance leaders’ posts about cloud bills at US firms that size.

Recommended next moveApproved

Signal settings

“cloud costs” · “AWS bill” · “FinOps”
Nandini Sarangi · Joss Ferrier
Vantora Cloud · Skyfold Cloud
FinOps analyst

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

GMGustavo MirelesVP of IT @ Brantmoor MutualStackVMware in job postsApproveAdd to campaign

OBOksana BilykIT Director @ Ollerton SavingsStackvSphere in job postsApprove

TWTejas WadhwaCIO @ Glenhaven HealthKeywordVMware licensing postApprove

SISelma IdrissiHead of IT @ TamsworthHiringCloud architect roleApprove

RGRhett GallowayCTO @ WendhamCompetitorLiked a Skyfold postApprove

XQXiomara QuinteroHead of Platform @ Tarlton HealthHiringDevOps engineer roleApproveAdd to campaign

CVConrad VishnevskyVP Engineering @ QuenbyHiringSRE role openApprove

FOFlorence OgundipeCTO @ KessockStackTerraform in job postsApprove

DMDario MontesanoEng Director @ Brisbeck LabsKeywordPosted about on-callApprove

SPShondra PressleyCTO @ WexcombeInfluencerLiked a Ferrier postApprove

NENavid EsfandiariCTO @ SprywellKeywordPosted on cloud costsApproveAdd to campaign

JKJustyna KowalVP Engineering @ UlvernKeywordPosted about AWS billApprove

HSHemant SabharwalCTO @ FallowfieldInfluencerLiked a Sarangi postApprove

AKAnnika KlugHead of IT @ WellsbyCompetitorLiked a Vantora postApprove

BFBolanle FasholaCFO @ TernburyHiringFinOps analyst roleApprove

Bad leads (1)

GMGustavo MirelesVP of IT @ Brantmoor Mutual

StackConfidence 89%

XQXiomara QuinteroHead of Platform @ Tarlton Health

HiringConfidence 91%

NENavid EsfandiariCTO @ Sprywell

KeywordConfidence 86%

CompanySeniority

Brantmoor MutualTarlton HealthSprywell

VPHeadC-level

CountryLinkedInUnited StatesProfile ↗

Stack

Brantmoor Mutual, a 600-person US insurer, asks for VMware skills in its job posts. Gustavo is VP of IT there.

Hiring

Xiomara heads the platform team at Tarlton Health, a 320-person US health-tech company. Its DevOps engineer role is open.

Keyword

Sprywell is a 190-person US SaaS company, and Navid is its CTO. His recent post says cloud spend is growing faster than revenue.

Qualified as a leadBrantmoor Mutual, a 600-person US insurer, asks for VMware skills in its job posts. Gustavo is VP of IT there.

No engagement signals yet — this lead was sourced via Stack.

Qualified as a leadXiomara heads the platform team at Tarlton Health, a 320-person US health-tech company. Its DevOps engineer role is open.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadSprywell is a 190-person US SaaS company, and Navid is its CTO. His recent post says cloud spend is growing faster than revenue.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

GMGustavo MirelesXQXiomara QuinteroNENavid EsfandiariInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Gustavo, good to be connected. My team moves on-prem servers to the cloud. What’s the next big infrastructure decision on your plate?

Hi Xiomara, thanks for accepting. We run DevOps as a service, mostly infrastructure as code and on-call cover. How does your team split its time between new work and upkeep?

Hi Navid, you posted that cloud spend is growing faster than revenue at Sprywell. Did you find where most of the growth came from?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Hsieh Cloud

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Gustavo Mireles — VP of IT, Brantmoor MutualTech stack

Xiomara Quintero — Head of Platform, Tarlton HealthHiring

Navid Esfandiari — CTO, SprywellKeyword

ApproveRejectApproved

Oksana Bilyk — IT Director, Ollerton SavingsTech stack

Conrad Vishnevsky — VP Engineering, QuenbyHiring

Justyna Kowal — VP Engineering, UlvernKeyword

ApproveReject

Tejas Wadhwa — CIO, Glenhaven HealthKeyword

Florence Ogundipe — CTO, KessockTech stack

Hemant Sabharwal — CTO, FallowfieldInfluencer

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

The migration starts in a job post.

Pancake watches six buying signals. These four matter most to cloud consultants.

Stack

VMware in their job posts

Pancake finds job posts that ask for VMware, vSphere or Hyper-V skills, then the company behind them.

Watching

VMware
vSphere
Hyper-V
+3 more

Hiring

Companies hiring DevOps

Pancake reads job posts for DevOps, SRE and cloud architect roles, then finds the CTO.

Watching

DevOps engineer
Cloud architect
+3 more

Keyword

CTOs posting about the bill

Pancake finds tech leaders writing about cloud costs, FinOps or the last outage.

Watching

“cloud costs”
“FinOps”
“downtime”
+2 more

Influencer

Who engages with FinOps voices

People who react to the cloud architects and FinOps writers you name become leads.

Watching

Joss Ferrier
Nandini Sarangi

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Gustavo Mireles to your campaign?

Campaign: Active
Sends as: Vivian Hsieh — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/vivian

CancelAdd to campaign

Gustavo Mireles added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions cloud consultants ask.

Can Pancake tell who is up for a VMware renewal?

No. Renewal dates live in contracts, and Pancake never sees those. It finds job posts naming VMware and leaders posting about licensing.

Can it pull leads from AWS or Azure partner portals?

No. Pancake works from LinkedIn and job posts. Leads from partner portals stay in your portal.

Will it bring me engineers instead of CTOs?

Your Brain sets the buyer roles, like CTO or head of infrastructure. Leads outside them are rejected. Reject any miss and the Brain learns.

We sell migrations, DevOps and FinOps. Can one workspace do all three?

Yes, with one ICP and one campaign across them. To pitch each offer to a different buyer, run one workspace per offer, each on its own $99 plan.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Be first on the migration.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for cloud consultancies: Find IT directors with VMware in their job posts.

Three ways into a cloud project.

The migration starts in a job post.

VMware in their job posts

Companies hiring DevOps

CTOs posting about the bill

Who engages with FinOps voices

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions cloud consultants ask.

Pancake for teams like yours.

Be first on the migration.

Simple, transparent pricing