Pancake for HR consultants: Find founders setting up performance reviews and PTO.

HR manager openings and Gusto or Rippling in job posts show Pancake who needs help. You cover the gap until they hire.

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Example prompts

HiringI’m a fractional HR lead. Find US companies with 20 to 100 staff posting an HR manager role. Play it in the demo.
KeywordFind US founders posting about performance reviews or an employee handbook. I set those up. Play it in the demo.
StackI run HR for small teams on Gusto or Rippling. Find US companies whose job posts name them. Play it in the demo.

Name the HR work you take on.

Use in Claude / Codex

Farnsworth PeopleOverviewLeadsCampaignSignals

Signals

Choose the signals Pancake uses to find qualified leads.

LinkedIn signals

KeywordSet upNo keywords are in your brain yet.“employee handbook”“first HR hire”Set upNo keywords are in your brain yet.“performance reviews”“employee handbook”+1 moreSet upNo keywords are in your brain yet.“multi-state compliance”

CompetitorSet upNo competitors are in your brain yet.Graftwood HRSet upNo competitors are in your brain yet.

InfluencerSet upNo influencers or experts are in your brain yet.Set upNo influencers or experts are in your brain yet.Beatrice Lusk

Own brandFarnsworth People pageJoelle Farnsworth

Company signals

HiringSet upNo hiring roles were collected for this signal.HR managerHR generalist+1 moreSet upNo hiring roles were collected for this signal.Office managerSet upNo hiring roles were collected for this signal.Operations managerPayroll specialist

StackSet upNo technologies were collected for this signal.Set upNo technologies were collected for this signal.GustoRippling+1 more

Ask Pancake anythingNew chat

Which signals should I turn on?How does post engagement find leads?What do the hiring and stack signals track?

I’m a fractional HR lead. Find US companies with 20 to 100 staff posting an HR manager role.

Checking signal settingsDone

I’ll watch job posts for HR roles at US companies with 20 to 100 people.

Recommended next moveApproved

Signal settings

HR manager · HR generalist · People ops manager
“employee handbook” · “first HR hire”
Graftwood HR

Approve changeSaved. First leads arrive tomorrow morning.

Find US founders posting about performance reviews or an employee handbook. I set those up.

Checking signal settingsDone

I’ll watch founder posts on reviews and handbooks at US companies with 20 to 150 people.

Recommended next moveApproved

Signal settings

“performance reviews” · “employee handbook” · “PTO policy”
Beatrice Lusk
Office manager

Approve changeSaved. First leads arrive tomorrow morning.

I run HR for small teams on Gusto or Rippling. Find US companies whose job posts name them.

Checking signal settingsDone

I’ll find companies whose job posts name Gusto or Rippling, then the founder or COO.

Recommended next moveApproved

Signal settings

Gusto · Rippling · Justworks, named in job posts
Operations manager · Payroll specialist
“multi-state compliance”

Approve changeSaved. First leads arrive tomorrow morning.

Leads

People matched to your ideal customer profile, with the signal behind each match.

5 qualified leads in this workspace

SKShelby KincaidCOO @ Tollgarth FreightHiringHR manager role openApproveAdd to campaign

RIRamón IturbidePrincipal @ Kessick ArchitectsHiringHR generalist roleApprove

DPDawn PritchardHead of Ops @ Halden SupplyHiringPeople ops role openApprove

DCDeShawn CarterFounder @ FieldvaneKeywordPosted on first HR hireApprove

YCYvonne CastellucciCOO @ Ferncastle ClinicsCompetitorLiked a Graftwood postApprove

GSGabriel SzymanskiFounder & CEO @ TuckettKeywordPosted on reviewsApproveAdd to campaign

MSMeera SundaramCEO @ Marlstone StudioKeywordPosted on handbooksApprove

CHConnor HealyCo-founder @ BarrowbyInfluencerLiked a Lusk postApprove

CBCherise BeaumontCOO @ Gorrick RoastersHiringOffice manager roleApprove

HEHugo EchegarayFounder @ Venable BuildersKeywordPosted on PTO policyApprove

RSRebecca SalcedoHead of Ops @ Pennock GoodsStackGusto in job postsApproveAdd to campaign

ALAugust LindemanCOO @ Zephyrine LabsStackRippling in job postsApprove

KBKhadija BarreCFO @ Brisco Dental GroupStackJustworks in job postsApprove

LBLiam BrosnanFounder & CEO @ HarnwellHiringOps manager role openApprove

EKEsther KawabataCOO @ Calloway PrecisionKeywordPosted on complianceApprove

Bad leads (1)

SKShelby KincaidCOO @ Tollgarth Freight

HiringConfidence 90%

GSGabriel SzymanskiFounder & CEO @ Tuckett

KeywordConfidence 89%

RSRebecca SalcedoHead of Ops @ Pennock Goods

StackConfidence 87%

CompanySeniority

Tollgarth FreightTuckettPennock Goods

C-levelFounderHead

CountryLinkedInUnited StatesProfile ↗

Hiring

Tollgarth Freight is a 70-person US logistics company with an HR manager role open. Shelby is the COO and owns the hire.

Keyword

Tuckett is a 45-person US software company. Gabriel, the founder and CEO, posted this week about running performance reviews.

Stack

Pennock Goods is an 80-person US e-commerce company whose office manager job post names Gusto. Rebecca runs operations.

Qualified as a leadTollgarth Freight is a 70-person US logistics company with an HR manager role open. Shelby is the COO and owns the hire.

No engagement signals yet — this lead was sourced via Hiring.

Qualified as a leadTuckett is a 45-person US software company. Gabriel, the founder and CEO, posted this week about running performance reviews.

Qualified as a leadPennock Goods is an 80-person US e-commerce company whose office manager job post names Gusto. Rebecca runs operations.

No engagement signals yet — this lead was sourced via Stack.

Ask AIApproveAdd to campaign

CampaignActive

Pancake runs one warm outreach campaign, tuned for you.

SKShelby KincaidGSGabriel SzymanskiRSRebecca SalcedoInvited

Visit their profileDone
Like a recent postDone
Send a connection requestNowNo note — just the request, so it never reads as a pitch.
First message (after they accept)Upcoming6 hours after they accept
Follow-up messageUpcomingafter 3 days
Follow-up messageUpcomingafter 3 days

Up next · First message (after they accept)

Hi Shelby, thanks for connecting. I work as a fractional HR lead for a handful of companies. Who fields the HR questions on your team today?

Hi Gabriel, I saw your post about running performance reviews at Tuckett. What would you change before the next round?

Hi Rebecca, good to be connected. I’m a fractional HR lead, mostly handbooks, reviews and leave policy. Who keeps the handbook up to date where you are?

Writing from their activity…Drafted — sends when the sequence reaches this step.

Written in your Brain voice.

Written from 1 signal + your Brain voice.

Farnsworth People

Channels

# general# new-leads# sales

# new-leads

PancakeAPP8:30 AM

Hey 👋! Here are the fresh leads of the day. Enjoy!

Shelby Kincaid — COO, Tollgarth FreightHiring

Gabriel Szymanski — Founder & CEO, TuckettKeyword

Rebecca Salcedo — Head of Ops, Pennock GoodsTech stack

ApproveRejectApproved

Ramón Iturbide — Principal, Kessick ArchitectsHiring

Meera Sundaram — CEO, Marlstone StudioKeyword

August Lindeman — COO, Zephyrine LabsTech stack

ApproveReject

Dawn Pritchard — Head of Ops, Halden SupplyHiring

Connor Healy — Co-founder, BarrowbyInfluencer

Khadija Barre — CFO, Brisco Dental GroupTech stack

ApproveReject

Message #new-leads

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

Signals

Founders post their HR gaps.

Pancake watches six buying signals. These four matter most to HR consultants.

Hiring

Companies posting HR roles

Pancake spots HR and office job posts at companies your size and brings you the founder or COO.

Watching

HR manager
HR generalist
Office manager
+1 more

Keyword

Founders posting about HR

Pancake finds founders posting about reviews, handbooks or time-off rules, and keeps the post with the lead.

Watching

“performance reviews”
“PTO policy”
+3 more

Stack

Payroll tools in job posts

Companies whose job posts name the payroll tools you work in show up, each with its founder or COO.

Watching

Gusto
Rippling
Justworks
BambooHR

Influencer

Founders on HR experts’ posts

Pancake keeps the founders who react to the HR and employment-law writers you name.

Watching

Beatrice Lusk
Terrell Munroe

Pancake can also watch the Competitor and Own brand signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

Your own LinkedIn
Outreach goes out from your account, paced by LinkedIn’s own limits.
No pitch in the invite
Connection requests go out with no note.
Weekdays, business hours
Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Add Shelby Kincaid to your campaign?

Campaign: Active
Sends as: Joelle Farnsworth — your own LinkedIn account
Sequence: LinkedIn signal outreach
Messages: 3 personal messages, written from their activity in your Brain voice
First action: No earlier than 9:42 AM, inside the send window.
Send window: Mon–Fri · 9 AM–⁠6 PM (ET)
Objective: Book a meeting — replies get cal.example/joelle

CancelAdd to campaign

Shelby Kincaid added to your campaign

Nothing goes out before 9:42 AM. Undo any time until then.

Undo

Illustrative. Names and companies are fictional.

FAQ

Questions HR consultants ask.

Can it spot companies crossing 50 employees?

No. Pancake doesn’t track headcount changes. Your Brain sets a size band, like 20 to 150 people, and each lead is checked against it.

Won’t the HR team see me as a threat?

Set founders, COOs and heads of operations as your buyers. Pancake keeps leads in those roles, so your message reaches whoever owns HR today.

Why pitch a company that’s hiring an HR manager?

The work doesn’t wait for the hire. Some founders want cover while they search. Others want the basics in place before that person arrives.

I advise on PEOs. Can it find companies using one?

Only through job posts. If a company’s job posts name Justworks or TriNet, the Stack signal finds it. Pancake can’t see contracts or benefits plans.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Their HR seat is open.

$99 a month, flat.
First leads arrive tomorrow morning.

Start free Book a demo

Simple, transparent pricing

$99/month

5 to 15 new leads a day.
Every lead comes with its reason.
LinkedIn outreach from your account.
You approve every lead first.
One article a day for your site.
Unlimited seats.

Start free

3-day free trial

Pancake for HR consultants: Find founders setting up performance reviews and PTO.

Name the HR work you take on.

Founders post their HR gaps.

Companies posting HR roles

Founders posting about HR

Payroll tools in job posts

Founders on HR experts’ posts

You choose who hears from you.

Your own LinkedIn

No pitch in the invite

Weekdays, business hours

Questions HR consultants ask.

Pancake for teams like yours.

Their HR seat is open.

Simple, transparent pricing