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Pancake for fractional CMOs: Find founders whose next hire is a Head of Marketing.

Leadership job posts, GTM questions and reactions to your content. Pitch part-time before a full-time offer goes out.

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Example prompts

Reach the founder before the hire.

Say who you sell to. Pancake turns it into signals to watch. You approve them once.

Illustrative. Names and companies are fictional.

  • Hyperspell — Y Combinator
  • AgentMail — Y Combinator
  • Fleet
  • Requesty
  • Alpic
  • Praxis — Y Combinator
  • Kinro — Y Combinator
  • Covera — Y Combinator
  • Spacefill
  • Kardinal

Signals

A job post is your opening.

Pancake watches six buying signals. These four matter most to fractional CMOs.

Hiring

Founders hiring a marketing lead

When a startup posts a senior marketing role, Pancake brings you the founder making the call.

Watching

  • Head of Marketing
  • VP Marketing
  • Marketing Director
  • +1 more
Keyword

Founders posting about GTM

Founders who write about positioning or go-to-market become leads, with the post that flagged them.

Watching

  • “positioning”
  • “go-to-market plan”
  • “first marketing hire”
Own brand

Your audience, qualified

Founders who react to your posts become leads, each shown with the post they reacted to.

Watching

  • Lucia Castaneda
  • Castaneda Growth
Competitor

Founders on rival firms’ posts

Pancake watches posts from other fractional marketing firms and keeps the founders who engage.

Watching

  • Oxlip Fractional
  • Thistledown CMO

Pancake can also watch the Influencer and Stack signals. Hiring and Stack start switched off. One click turns each on.
Illustrative. Names and companies are fictional.

Control

You choose who hears from you.

Pancake contacts only the leads you approve and add to your campaign. Nothing goes out for 10 minutes, so you can undo.

  • Your own LinkedIn

    Outreach goes out from your account, paced by LinkedIn’s own limits.

  • No pitch in the invite

    Connection requests go out with no note.

  • Weekdays, business hours

    Pancake sends Monday to Friday, 9 AM to 6 PM, in your time zone.

Illustrative. Names and companies are fictional.

FAQ

Questions fractional CMOs ask.

Am I competing with full-time candidates?

Often, yes. Pancake brings you the founder while the role is open. That’s when a part-time option gets a fair hearing.

Does Pancake know which startups have no CMO?

No. It can’t see an org chart. It sees marketing leadership job posts and founders posting about marketing, and each lead shows which one.

Will the messages sound like me?

Each message is written for that lead in the voice saved in your Brain, and you can edit that voice.

Will other marketers who like my posts become leads?

Not unless you sell to them. Pancake checks every lead against the buyers in your Brain, so peers don’t pass.

What does Pancake send, and where?

LinkedIn only, from your own account. A profile visit, a like, a connection request with no note, then up to three messages. No emails, no calls.

What do I approve?

Every lead. Pancake contacts only leads you approve and add to your campaign, and you get 10 minutes to undo.

Can I read the messages before they send?

You can read each one in the lead’s campaign journey. Messages send on their own when their step comes. You can’t edit or approve them one by one. To stop outreach, remove the lead or pause the campaign.

How many leads will I get?

Pancake aims for 5 to 15 new leads a day, delivered each morning. The count depends on how many people match your signals.

What does it cost?

$99 a month, flat, with unlimited seats. The 3-day free trial needs a card.

Industries

Be their marketing lead.

$99 a month, flat.
First leads arrive tomorrow morning.

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Simple, transparent pricing

$99/month

  • 5 to 15 new leads a day.
  • Every lead comes with its reason.
  • LinkedIn outreach from your account.
  • You approve every lead first.
  • One article a day for your site.
  • Unlimited seats.
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3-day free trial